VSiN, The Sports Betting Network
The 7th Annual Awards
- Best Sports Betting Content
ABOUT THIS ENTRY
VSiN is the first multi-channel media network dedicated exclusively to sports betting. in 2024, became the most comprehensive and trusted source for sports bettors looking for the news, analysis, and insights they need to inform their wagering decisions.
How does this represent "Excellence in Engagement"?
Leveraging unmatched expertise and the continued expansion of regulated sports betting throughout the U.S., VSiN drove audience growth across its broadcast and digital channels. The 24/7 network airs live linear sports betting programming each day across audio, video and digital channels. As many media companies face significant headwinds, VSiN has continued to grow, distributing its specialized content to more fans than ever before and producing more sports betting content than any other provider.
As the voice of the sports betting industry, VSiN has worked to educate and inform sports fans and betting enthusiasts by tapping the industry’s most knowledgeable sports betting experts. The network’s roster of sports betting analysts, handicappers, professional bettors and bookmakers, brings a level of expertise unmatched anywhere in the industry.
In 2024, the sports betting network returned to its original vision of delivering the most credible, independent information and analysis sports bettors can find anywhere and switched focus to expanding partnerships and distribution. With 18+ hours of live linear programming, more than a dozen podcasts and up-to-the-minute digital content written daily, there is no one that delivers more sports betting content than VSiN.
Objective
VSiN, The Sports Betting Network, set out to be the most comprehensive and trusted source for sports bettors looking for the news, analysis, and insights they need to inform their wagering decisions. This includes two key categories:
• Delivering the most credible, independent and actionable sports betting information, and
• Expanding content and distribution to better serve the growing number of Americans betting on sports.
Strategy & Execution
In the years since PASPA was overturned, wagering on sports has been legalized in most US states and billions of dollars are bet on sports each year. This explosive growth has been a key driver of VSiN’s continued expansion, as the network remains focused delivering the information sports bettors need. This includes content designed for both avid and experienced bettors, delivered how and when this audience prefers to consume this actionable information. Whether this means TikToc explainers and glossaries of terms for new bettors, betting system and bankroll management discussions for experienced bettors and everything in between. This content was designed to be consumed as needed, including in real-time, during the live action of sporting events or on-demand via podcasts and the most comprehensive hub for sports betting information at VSiN.com. And, perhaps most importantly, the VSiN team set out to create the most credible, actionable content available for American sports bettors.
Organizations
- VSiN
- The Sports Betting Network
Links
Credits
Bill Adee
founder, CEO
VSiN, The Sports Betting Network
Brian Musburger
founder, Chief Business Officer
VSiN, The Sports Betting Network
Miles Gwyn
Chief Operating Officer
VSiN, The Sports Betting Network
Steve Cohen
EVP, Talent & Progamming
VSiN, The Sports Betting Network
Celebrate in NYC
Join us for the 7th Annual Hashtag Sports Awards™ on the evening of June 24, 2025 as we celebrate finalists and reveal the winners of this year's awards live during the show.
