Washington Mystics Schedule Release Live from Noochie’s Front Porch
The 7th Annual Awards
- Best Use of Culture, Music, or Entertainment
ABOUT THIS ENTRY
The Washington Mystics' 2025 Schedule release seamlessly integrated sports with the vibrant music scene of Washington, D.C. This extraordinary music collaboration not only captivated a wider audience beyond women's basketball enthusiasts, but also positioned the team as a tastemaker in the intersection of sports and culture.
How does this represent "Excellence in Engagement"?
Mystics x Front Porch collaboration continues to showcase our connection to the pulse of our community and our fans. This integrated digital marketing campaign presented a creative approach to generating fan excitement, a great example of a brand deepening its relationship with its community, and a fresh approach to reaching a broader audience.
Objective
Schedule release tips-off the start of yet another exciting WNBA season, and every team strives to find a unique way to unveil game dates and opponents. The Mystics seized this opportunity to inject a fresh, culture-backed vibe into a predictable sports context. Our collaboration with famed rapper Noochie and his ultra-successful Front Porch Series was designed to strengthen our connection to the authentic 'real D.C.' showcase our connection to the pulse of our community and our fans. The campaign was also specifically designed to reach new and broader audiences, continuing to power the unpresented rise of women's sports and the WNBA.
Strategy & Execution
Modern sports fans value brands that seamlessly blend their passion for sports with their personal interests in music, fashion, food and culture. Our campaign effectively conveyed a sports storyt while simultaneously inviting fans to emersed themselves in the vibrant energy of one of D.C.'s most talented artists. Noochie's original song, performed on the iconic Front Porch, served as a clear indication that the Mystics had something to say about the upcoming season, our team and our City: we are a force to be reckoned with, both on and off the court.
Dropped on social media, supported with a microsite for insiders, bolstered by custom messages recorded by Noochie himself, and then followed up with multiple days of supporting content and fan-engagement opportunities, this campaign took normally a single execution into a full blown marketing execution that will further continue into our home opener with a first-of-it's kind post-game concert bringing The Front Porch to the arena.
Organizations
- Washington Mystics Front Porch Productions
Links
Featured
- Noochie – Washington
- D.C. rapper and creator of the From the Front Porch series.
Credits
Antwon “Noochie” Vincent
Rapper
Noochie Music
Front Porch Productions
Video Production
Front Porch Productions
Erin Blaine
Manager, Fan Experience
Washington Mystics
Jade Robinson
Manager, Social Media
Washington Mystics
Felicia Urban
Coordinator, Brand Marketing
Washington Mystics
Deja Lakin
Associate, Fan Experience
Washington Mystics
Dana Campbell
VP, Marketing
Washington Mystics
Alycen McAuley
Chief Business Officer
Washington Mystics
Celebrate in NYC
Join us for the 7th Annual Hashtag Sports Awards™ on the evening of June 24, 2025 as we celebrate finalists and reveal the winners of this year's awards live during the show.
