All-Star Homecourt Hoops

LA Clippers

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The 7th Annual Awards

Nominee ✨

• Best Engagement for Good

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ABOUT THIS ENTRY

On December 3, the LA Clippers launched All-Star Homecourt Hoops, a first-of-its-kind community initiative that gives Los Angeles families the opportunity to receive a free, NBA All-Star–branded outdoor basketball hoop. In the 75 days leading up to the 75^th NBA All-Star Game, the Clippers distributed over 5,600 hoops in the community. The initiative built on the NBA and Clippers’ long-standing investment in growing the game and creating safe places for kids to play. 

How does this represent "Excellence in Engagement"?

There are multiple elements of this project that inspire and move the industry forward. This was truly a first-of-its-kind initiative for a team hosting NBA All-Star weekend. We created new memories and experiences for families all across Los Angeles. 

All-Star Homecourt Hoops was more than just a giveaway. The Clippers created more accessibility to basketball and opportunity for kids and families in Southern California. With nearly 40% of families reporting not having a safe, walkable place for their child to play, and statewide childhood obesity rates rising over the last five years, we were committed to making the sport more available for all. This initiative was a continuation of our commitment to the basketball community, where we have refurbished more than 500 basketball courts across Southern California. 

Despite only delivering 5,625 hoops we impacted many more kids and families supplying them to churches, schools, community centers and more. 

Objective

This year, the LA Clippers and Intuit Dome hosted the 75th NBA All-Star game as a part of NBA All-Star weekend in Los Angeles. To build anticipation and reemphasize the importance of basketball culture across Los Angeles and California, we launched Homecourt Hoops. 

All-Star Homecourt Hoops builds on the NBA and Clippers’ long-standing investment in growing the game and creating places for kids to play. The Clippers have refurbished more than 500 basketball courts across Southern California, while the NBA—through Jr. NBA/Jr. WNBA, NBA Cares, and global youth programs—has helped millions of young players access the sport. This new initiative extended that commitment by placing high-quality outdoor hoops directly into the hands of families and neighborhoods across Los Angeles.

In Southern California, the average child stops playing sports by age 11, and fewer than 35% of young kids play sports regularly. Across LA, many communities have experienced reduced access to gyms, recreation centers, and neighborhood play areas. Nearly 40% of families report not having a safe, walkable place for their child to play. Girls face additional barriers—dropping out of sports at twice the rate of boys without consistent, accessible programs. This overall was another huge focus of the initiative. 

Strategy & Execution

Accessibility was a huge focus of this initiative. We wanted to create more accessibility to basketball across Los Angeles and to make the application process accessible to all as well. 

We created a webpage, Clippers.com/Hoops, where fans had the chance to submit. The application consisted of logistical questions and then gave fans the opportunity to tell their story, Why do they want a hoop?, What inspires them to play?, How has basketball impacted their life, family, or neighborhood? and How could the game change their future?

Organizations

• LA Clippers and the NBA 

Links

•   Website

Credits

Chris Wallace
Chief Communications Officer
LA Clippers and Intuit Dome

Justine Jones
Basketball Communications Manager
LA Clippers

Dennis Rogers
Vice President, Communications
LA Clippers and Intuit Dome

Quinn Corrigan
Communications Manager
LA Clippers

Madeline Glass
Communications Associate
LA Clippers

Cooper Dzierzanowski
Communications Director
LA Clippers

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