Club Shay Shay
The 7th Annual Awards
- Best Athlete Storytelling

ABOUT THIS ENTRY
Club Shay Shay, created and hosted by Shannon Sharpe under Shay Shay Media, is a leading long-form interview platform featuring in-depth, candid conversations with top athletes, entertainers, and cultural figures. The show delivers viral, headline-making moments while providing audiences with authentic, unfiltered storytelling.
How does this represent "Excellence in Engagement"?
Club Shay Shay sets a new benchmark in fan engagement by proving that long-form, athlete-led conversations can drive multi-million viewership while fueling viral short-form moments, redefining how depth and scale coexist in modern media.
Objective
The objective behind Club Shay Shay, created by Shannon Sharpe under Shay Shay Media, was to build a Network where athletes and cultural figures could share long-form, unfiltered stories in their own voice. Offering depth, honesty, and context often missing from traditional media formats.
Strategy & Execution
Designed for today’s digital-first audience, Club Shay Shay delivers long-form, on-demand conversations that prioritize authenticity, depth, and shareability. Core to how modern sports fans engage with content.
Organizations
Shay Shay Media
Featured
Katt Williams
- Marlon Wayans
- Kevin Hart
- Steve Harvey
- Andrew Schulz
Credits
Ashleigh Arnim
Head Of Content
Shay Shay Media
Jacob Hazzard
Director
Shay Shay Media
Mike Davis
Director of Production
Shay Shay Media
