Holiday Bowl Endzones

HIFIVE

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The 7th Annual Awards

Nominee ✨

• Best Graphic Art or Design

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ABOUT THIS ENTRY

For the Holiday Bowl, HIFIVE set out to reimagine the traditional football end zone with a design that captured both the spirit of the game and the personality of its San Diego setting.

The result was the “Surfin’ Snowman Endzones”—a playful, larger-than-life illustration featuring a snowman riding a crashing Pacific wave. The concept blended classic holiday imagery with Southern California surf culture, creating a visual that felt both festive and uniquely local.

Designed to stand out on national television broadcasts and in stadium photography, the end zones transformed the field into a storytelling canvas. The surfing snowman became an instant visual signature for the game, reinforcing the Holiday Bowl brand while delivering a fun, memorable moment for fans in the stadium and viewers watching across the country.

How does this represent "Excellence in Engagement"?

Its new and different

Objective

To add more conversation about the Holiday Bowl, fans were able to vote on 3 designs for the Endzones with the Surfin' Snowman winning. Once the game kicked off the endzones looked better than anyone could imagine.

Strategy & Execution

Working with the grounds crew at Snapdragon Stadium, a beautiful surfin snow man was created. Sports fans love this because it makes the Holiday Bowl a tune-in event to see a touchdown on a giant snowman. 

Organizations

• HIFIVE and The Holiday Bowl

Credits

Chris Delahoz
President
HIFIVE

Jordan Eichenblatt
VP Creative and Content
HIFIVE

Schiani Ledo
Designer
HIFIVE

Mark Witte
Project Manager
HIFIVE

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