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Cavinder Twins Partner With Jake Paul’s Betr Media

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How PSG Leaned on Content Creation to Become the World’s 4th Most Popular Sports Franchise

In his role as Deputy Digital Director at Paris Saint-Germain, Anthony Baca has spent a decade implementing the club's new media strategy across its...

Gen Z Bets Like No Generation Before

Did you bet on the Super Bowl this year? If not, chances are someone you know did. According to Roundhill Investments, Super Bowl LV brought in an...

Athletes as Marketing Partners: The New Digital Media Imperative

While you were quarantining this past year and living with so much uncertainty, you may not have noticed that the face of sports has irrevocably...

How the San Jose Sharks Create Content with Players and Fans

Patrick Hooper sits down with Hashtag Sports in our latest Q+A series interview.

The Future of Remote Production in Sports and Entertainment

Ian McDonough shares why the need to create engaging content remotely will remain the same even when the industry returns to a post-COVID world.

Buick, NASCAR, Roblox, Overtime, Golden State Warriors, and more

Top stories from last week around the internet that we're reading and recommend you do too.

Inside the Future of the MLB’s Marketing

Major League Baseball CMO Karin Timpone gives a glimpse into the future of the league’s marketing plans. The scene is set in two suites at...

Overtime and Golden State Warriors Launch Limited Edition Merch Collab

Overtime and the Golden State Warriors have launched a limited-edition merchandise collaboration.

Lessons in Navigating a Creative Career in Sports

This past September, I had the honor of being part of Hashtag Sports' second annual Creators of Color Summit.

This groundbreaking program...