Athletes as Marketing Partners: The New Digital Media Imperative

While you were quarantining this past year and living with so much uncertainty, you may not have noticed that the face of sports has irrevocably...

How the San Jose Sharks Create Content with Players and Fans

Patrick Hooper sits down with Hashtag Sports in our latest Q+A series interview.

Why physical edit bays may become a tool of the past for video creators

In his role as Blackbird’s Chief Executive Officer Ian McDonough delivers growth, innovation, partnerships ,and successful investment in content...

Why content automation is the next leg in BetMGM’s marketing strategy

In his role as BetMGM’s Chief Revenue Officer Matt Prevost is responsible for driving revenue across all channels of business by acquiring and...

Alex Morgan, Shaq, Charles Barkley, NFL+, Oilers+, and US Ski & Snowboard

Top stories from the last week that we're reading and recommend you do too.

Big 12 Conference Hires Translation

The two-year-old mobile platform aims to serve as a live viewing bridge for the next generation of audiences that are not addressed by TV.

Buzzer Renews NBA, WNBA Deals for Viewing Out-of-Market Games

The two-year-old mobile platform aims to serve as a live viewing bridge for the next generation of audiences that are not addressed by TV.

ESPN Bets Big on TikTok to Become ‘Home of Hockey’ for Gen Z Fans

As part of ESPN’s strategy to establish ESPN and ESPN+ as the “home of hockey,” the company is tapping TikTok to target Gen Z viewers and...

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Richard Jefferson Takes TikTok by Storm

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