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                                      2021 SHORTLIST

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                                      #SAYHERNAME: KYRIE IRVING'S JUSTICE FOR BREONNA TAYLOR SPECIAL

                                      Entrant Company: PlayersTV

                                      FINALIST

                                      Excellence in Black Storytelling

                                      #SAYHERNAME- Kyrie Irvings Justice for Breonna Taylor Special

                                      ABOUT THIS ENTRY

                                      This one-hour special produced by Kyrie Irving and PlayersTV explores the importance of movements like #SayHerName and examines how Breonna Taylor's murder highlights the lack of awareness around Black women victims of police brutality.

                                      How does this represent “Excellence in Engagement”?

                                      The piece saw over 4 million views across social media and our distribution partners: Samsung, SLING TV, LG Channels, Vizio Smartcast, Roku, and Xumo TV.

                                       

                                      Objective: To raise awareness on the tragic shooting and death of Breonna Taylor featuring community leaders, instructors and educators on what its like to raise a strong voice during a year which majority of the black communities felt wasn't being done enough at governing level.

                                      Strategy & Execution: The special was to provide viewers with several actionable steps to drive change and demand justice for Breonna. Including:

                                      • Dial 844-298-2731 to demand Louisville City Leadership get #JusticeForBreonnaTaylor via Color of Change.
                                      • Check your voter registration status and register to vote at Vote.Org.
                                      • Sign the Justice For Breonna Taylor petition today on Change.Org.
                                      • Call Kentucky Attorney General Daniel Cameron at 502-696-5300 and demand he charge the officers who murdered Breonna Taylor via Until Freedom.
                                      • Post on social media using #SayHerName and #JusticeForBreonnaTaylor to raise awareness about Breonna’s case.

                                       

                                      Results:

                                      Over 12 million combined views across social media, 250k+ worth of fan engagement and distribution across linear and OTT via Samsung, SLING TV, LG Channels, Vizio Smartcast, Roku, and Xumo TV (all devices), reaching more than 165+mm households.

                                      PRODUCTION

                                      PlayersTV

                                       

                                      CREDITS

                                      Executive Producer
                                      (Breonna Special)
                                       
                                      Co-Founder
                                      PlayersTV
                                       
                                      Co-Founder
                                      PlayersTV
                                       
                                      Chief Creative Officer
                                      Players Media Group
                                       
                                      Producer
                                      Players Media Group
                                       

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