The 8th Annual Awards

2026 Shortlist

Congratulations to the nominees of the 8th Annual Hashtag Sports Awards on their excellence in engagement, as selected by The Engagement Academy of Sports Entertainment.

The winners of this year's awards will be announced live on June 2, 2026 in NYC.

Brand & Partnership

View the 2025 award winners

Best Activation or Experience
Best Brand Partnership
Best College Sports Partnership
Best Gaming or Esports Partnership
Best Women’s Sports Partnership
Best Youth Sports Partnership
Most Creative Partnership
Most Creative Partnership with an Athlete or Influencer

Campaign & Marketing

View the 2025 award winners

Best Communications Strategy
Best Event or Experiential Campaign
Best Global Campaign
Best Integrated Campaign
Best Launch Campaign
Best Social Media Campaign

Content

View the 2025 award winners

Best Athlete Storytelling
Best Branded Content
Best Life or Legacy Tribute
Best on Instagram
Best on Multi-Platform
Best on TikTok
Best on YouTube
Best Sports Betting Content
Best Use of Culture, Music or Entertainment
Best Women’s Sports Content

Design & Creative

View the 2025 award winners

Best Art Direction
Best Graphic Art or Design
Best Photography
Best Use of Animation or Motion Graphics
Best Use of Visual Storytelling

Fan Experience

View the 2025 award winners

Best Broadcast or Streaming Experience
Best Event Experience
Best Gaming or Esports Experience
Best New Fan Experience
Best Use of Technology
Best Website or Mobile Experience

Podcast & Audio

View the 2025 award winners

Best Athlete Podcast
Best New Podcast
Best Podcast
Best Women’s Sports Podcast

Video

View the 2025 award winners

Best Advertisement: 60 Sec and Under
Best Advertisement: 61 Sec and Over
Best Documentary: Long-Form
Best Documentary: Short-Form
Best Original Film or Series: Long-Form
Best Original Film or Series: Short-Form
Best Short-Form Video
Best Use of Live Video

Special Achievement

*Special Achievement honors will be announced live on June 2, 2026.

Of The Year

*Organizations with the most honors among their peer group are considered for the "Of The Year" Awards for Outstanding Achievement in Overall Engagement.

Top Honors will be announced live on June 2, 2026.


Inspired to Enter Work?

Entries to the 9th Hashtag Sports Awards will open in October 2026.

Sign up below for announcements, including webinars, case studies, podcasts, and the prestigious shortlist of nominations.