ABOUT THIS ENTRY
US Open has taken a lead in developing brand-focused tennis content on TikTok.
How does this represent “Excellence in Engagement”?
Engaging creatively with fans in a platform-specific format achieves the overall objective of reaching new audiences. It also inspires others in the sport to utilize TikTok as an opportunity to further grow the game.
Objective: Reaching new audiences across the globe with the sport of tennis and the US Open brand led to the strategic prioritization of the US Open TikTok account.
Strategy & Execution:
Bringing the New York energy, the grit of the players and fans, and the boldness of the US Open tournament to life in an engaging way that brings Grand Slam tennis to TikTok. The US Open TikTok account features incredible (almost unbelievable) shots from matches throughout the years, wild on-and-off court moments, and emotional stories of inspiration and achievement.
The US Open TikTok account is the most engaged Grand Slam to-date on the platform with 27.2M likes.
BRANDS AT THE LIVE SERIES
CONTENT x SPORTS BETTING
Over two days, sports betting + media will converge to discuss the North American fan. Learn the insights and strategies needed to develop partnerships, create and monetize betting content, and drive critical revenue and engagement.
May 12-13, 2021 (Virtual)
TRANSFORMING THE NEXT DECADE
Hashtag Sports® is the leading platform for media and marketing professionals and the next generation of creative talent across the converging sports and entertainment industries.
From unparalleled experiences like our annual conference and the Hashtag Sports Awards presented with Budweiser to inspirational digital content and mission-driven initiatives, Hashtag Sports is the benchmark for fan engagement and the go-to resource for the development of a new sports and entertainment ecosystem powered by digital media, content, culture, purpose, and technology.