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                                      🎉 2022 Shortlist

                                      FOX Sports Website

                                      Entrant: FOX Sports

                                      NOMINEE ✨
                                      • Best Website

                                      FOX-Sports-Website


                                      ABOUT THIS ENTRY

                                      As FOX Sports serves the modern sports fan with an all-encompassing sports experience, the fully reimagined and redesigned website has fans staying with FOX Sports content longer than any other platform and is the leading sports broadcaster in digital/social minutes per view.

                                      How does this represent “Excellence in Engagement”?

                                      As FOX Sports serves the modern sports fan with an all-encompassing sports experience, the fully reimagined and redesigned website has fans staying with FOX Sports content longer than any other platform and is the leading sports broadcaster in digital/social minutes per view.

                                      The “For You” section further enhanced user personalization, allowing fans to follow their favorite FOX Sports shows and personalities in addition to their favorite league, team and player – making the FOX Sports app the first major sports media app to do so.

                                      FOX Sports O&O platforms set an all-time high in Studio Shows video views during the 2021 calendar year with 68% growth vs 2020 calendar year.

                                      As the sports gambling industry grows, FOX Sports’ investment in betting content resulted in the FOX Sports app ranking #1 for sportsbook specific traffic.

                                      Objective: FOX Sports launched a fully reimagined and redesigned website to serve the modern sports fan and transform the all-encompassing sports experience. Dynamic new features in 2021, including customizable tabs unique to each fan and gambling integrations, add to the best-in-class design and robust offering of video, storytelling, statistics and live streaming.

                                      The addition of the “For You” section further enhanced user personalization, allowing fans to follow their favorite FOX Sports shows and personalities in addition to their favorite league, team and player.

                                      Strategy & Execution: The website marries design concepts that are unique to sports, with a robust offering of the best video, storytelling, statistics and live streaming.

                                      • Stories: Access top stories of the day from some of the most important voices in sports.
                                      • Bonus Cams: Select events feature bonus cams, allowing fans to watch live while getting another view from secondary feeds.
                                      • Scores: Fast and easy access to scores and schedules along with information about how to watch and what to expect.
                                      • Favorites: Fans can personalize their experience by selecting their favorite leagues, teams, and players highlights.

                                      Results: FOX Sports closed out 2021 with its best year ever in video, delivering significant growth YOY with record high in minutes and views:

                                      • Record year of Video Consumption: +20% across all digital platforms
                                      • Record year of Video Views: +32% YoY across all digital platforms
                                      • Record year of Streaming: +9% minutes consumed YoY, and +52% views YoY

                                      Production

                                      FOX Sports


                                      Credits

                                      Eric Shanks
                                      CEO and Executive Producer
                                      FOX Sports

                                      Mark Silverman
                                      President, COO
                                      FOX Sports

                                      Charlie Dixon
                                      EVP & Head of Content
                                      FOX Sports

                                      Michael Bucklin
                                      SVP, Digital Content
                                      FOX Sports

                                      Tom Zentmeyer
                                      SVP, Technology
                                      FOX Sports

                                      Amit Dudakia
                                      VP Product Management
                                      FOX Sports

                                      Kevin Jackson
                                      Managing Editor, Digital Media
                                      FOX Sports

                                      Celebrate in Las Vegas

                                      Join us for the 4th Hashtag Sports Awards™ presented by Budweiser on the evening of July 12, 2022 at The Cosmopolitan of Las Vegas as we celebrate finalists and reveal the winners of this year's awards live during the show.

                                       

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