🎉 2022 Shortlist
IFOLIO AND THE*GAMEHERS FLY BEYOND COMMUNITY GOAL FOR APP
- Best Integrated Marketing Campaign
ABOUT THIS ENTRY
In August of 2021, the gameHERs needed to recruit a specific demographic of beta users for their app launch. The esports organization turned to iFOLIO for a digital recruiting campaign with a goal of 1,000 users. With iFOLIO, the gameHERs smashed past their goal -- receiving over 4,000 sign ups before closing recruiting.
How does this represent “Excellence in Engagement”?
The iFOLIO + thegameHERs Beta App Launch Campaign transformed recruiting users from just a "sign up" process, to an interactive digital experience as gamers joined thegameHERs community, helping thegameHERs reach over 300% of their target goal.
Objective: Prior to launching their app (now LIVE on the app store), thegameHERs had a goal to recruit a targeted group of 1,000 gaming enthusiasts as beta users. Before launching new tech, beta testing is critical to get feedback from your audience and ensure the product release lives up to the expectation and hype!
Strategy & Execution: The gameHERs leveraged iFOLIO Digital Marketing Platform to build a highly targeted and engaging landing page with a CUSTOM URL. The landing page was pushed to their target audience via web, social media, and more. Inside the site was highly visual content/branding, and an embedded form with a clear call to action. Patented analytics helped them fine-tune their messaging and landing page experience through-out the recruiting period.
Results: The iFOLIO Campaign helped thegameHERs fly beyond their recruiting goal, and even gave them extra lead time.
"We had a goal of 1,000 sign-ups for our app - with iFOLIO, we ended up getting over 4,000 sign-ups and got to shut down the campaign early!" -Heather Ouida, COO, the*gameHERs
The landing page is still live and serves as a marketing tool for gamers to sign up for the now live app!