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                                      🎉 2022 Shortlist

                                      NBA Flashback: Wilt Chamberlain's 100-Point Game

                                      Entrant: iHeartPodcasts, NBA

                                      NOMINEE ✨
                                      • Best Life or Legacy Tribute

                                      NBA-Flashback-Wilt-Chamberlains-100-point-game

                                      ABOUT THIS ENTRY

                                      On March 2nd, 1962, Wilt Chamberlain scored an incomprehensible 100 points in a win over the New York Knickerbockers in Hershey, PA, to a half-empty crowd. Wilt was larger-than-life in every way, from his claim that he killed a mountain lion with his bare hands, to the racehorse he owned named Spooky Cadet, and the record-defining 100 point game is a perfect representation of his legacy. This episode features Gary Pomerantz, a Stanford lecturer and author of “Wilt – 1962,” discussing that mythical night 60 years ago, Wilt’s impact on the NBA, and the great debate: will anyone score 100 points ever again?

                                      How does this represent “Excellence in Engagement”?

                                      This episode encourages discussion and debate, asking “will anyone score 100 points in an NBA game ever again?” This work will inspire the industry to not shy away from inconsistencies, but to embrace them. Wilt often told tall-tales about his life and achievements, and this episode does not ignore them. Wilt’s version of events are presented right alongside Gary’s version, based on the interviews he conducted to write “Wilt - 1962,” so listeners can form their own opinion on what is fact, and what is fiction.

                                      Objective: Our objective with this episode was to honor the legacy of Wilt Chamberlain on the 60th anniversary of the game, and introduce the younger generation of NBA fans to a timeless talent who influences the game to this day.

                                      Strategy & Execution: This work presents never-before-heard archive interviews from decades past with Wilt and his teammates, through the lens of the modern day NBA. It is bookmarked with current NBA players discussing the game, and Gary Pomerantz and Sarah Kustok present a fresh perspective on the story by comparing Wilt to current players and putting the achievement in context.

                                      Results: This episode was the 2nd most popular episode of NBA Flashback to date and was featured on NBA.com and the iHeartRadio App.

                                      Once the episode was published, host Sarah Kustok was invited to discuss the episode and the podcast on The Alex Kennedy Podcast, The Crossover NBA Show, and All Ball with Doug Gottlieb.

                                      Production

                                      iHeartPodcasts
                                      NBA


                                      Credits

                                      Sarah Kustok
                                      Host
                                      iHeartPodcasts

                                      Grace Fuisz
                                      Producer
                                      iHeartPodcasts

                                      Peter Coughter
                                      Supervising Producer
                                      iHeartPodcasts

                                      David Wasserman
                                      Marketing Lead
                                      iHeartPodcasts

                                      Sean Titone
                                      Executive Producer
                                      iHeartPodcasts

                                      Jason English
                                      Executive Producer
                                      iHeartPodcasts

                                      Steven Weintraub
                                      Director of Programming & Content Partnerships
                                      NBA

                                      David Denenberg
                                      Head of National & Local Network Partnerships
                                      NBA

                                      Nell Hanlon
                                      Associate VP, Media & Technology Deal Management
                                      NBA

                                      Paul Hirschheimer
                                      Senior Vice President, Content Production
                                      NBA

                                      Mike Verrone
                                      VP, Domestic Programming & Content Strategy
                                      NBA

                                      Aldo DiCuffa
                                      Senior Vice President, Programming Management
                                      NBA

                                      Charles Rosenzweig
                                      Head of Entertainment & Player Marketing
                                      NBA

                                      John Hareas
                                      VP, Editorial & Daily Content Management
                                      NBA

                                      Steve Michaud
                                      Director, Content Production
                                      NBA

                                      Cory Weiss
                                      Production Assistant
                                      NBA

                                      Gary Pomerantz
                                      Special Guest
                                      Author

                                      Celebrate in Las Vegas

                                      Join us for the 4th Hashtag Sports Awards™ presented by Budweiser on the evening of July 12, 2022 at The Cosmopolitan of Las Vegas as we celebrate finalists and reveal the winners of this year's awards live during the show.

                                       

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