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                                      🎉 2022 Shortlist

                                      PAUL RABIL'S RETIREMENT CEREMONY

                                      Entrant: Premier Lacrosse League

                                      NOMINEE ✨
                                      • Best Life or Legacy Tribute

                                      Paul-Rabils-Retirement-Ceremony

                                      ABOUT THIS ENTRY

                                      PLL Co-Founder Paul Rabil announced his retirement from professional lacrosse in D.C. after three years of balancing on-field play and executive responsibilities. The ceremony was held at Audi Field with Paul's family, former teammates and coaches in attendance.

                                      How does this represent “Excellence in Engagement”?

                                      Paul’s retirement announcement generated 2.9M impressions and 219K engagements across Twitter and Instagram on PLL’s owned-and-operated channels.

                                       



                                      Objective: After 23 years of playing lacrosse, Paul Rabil announced his retirement on September 14, 2021 at Audi Field. This ceremony honored Paul Rabil – Co-Founder of the PLL and pro lacrosse’s all-time leader in points – on his playing career by bringing family, friends, coaches, and teammates to his hometown in D.C. With Paul’s retirement from his on-field career came the announcement of his new initiative: Goals for Greatness, aiming to eliminate barriers to entry in lacrosse across the country.

                                      Strategy & Execution: The announcement reached audiences through several mediums – from in-person media to Paul’s YouTube channel to a TODAY Show appearance the next day. Modern sports fans feel a connection with individual athletes over teams; they invest in their favorite players’ careers, and their endeavors after their playing career. Sharing Paul’s next steps with those who have supported him through 14 years of professional play was an important part of this announcement.

                                      Results: This announcement capitalized on the impressions and engagement by using this stage to announce Paul’s next endeavor, Goals For Greatness, and to build momentum toward a record-setting attendance at the 2021 PLL Championship on the same field as the ceremony.

                                      Production

                                      Premier Lacrosse League, Cannons Lacrosse Club


                                      Credits

                                      Paul Rabil
                                      Co-Founder & President
                                      PLL

                                      Mick Davis
                                      Vice President of Growth
                                      PLL

                                      McKenna Crilley
                                      Coordinating Producer
                                      PLL

                                      Brett Roberts
                                      Senior Producer & DP for Paul Rabil
                                      PLL

                                      Jordan Shiparski
                                      Producer/Editor
                                      PLL

                                      Liam Murphy
                                      Graphic Designer
                                      PLL

                                      RJ Kaminski
                                      Director of Brand
                                      PLL

                                      Lisa Redmond
                                      Social Media Coordinator
                                      PLL

                                      Joe Keegan
                                      Communications Manager
                                      PLL

                                      Celebrate in Las Vegas

                                      Join us for the 4th Hashtag Sports Awards™ presented by Budweiser on the evening of July 12, 2022 at The Cosmopolitan of Las Vegas as we celebrate finalists and reveal the winners of this year's awards live during the show.

                                       

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