RESERVE SEATS
RESERVE SEATS

                                      🎉 2022 Shortlist

                                      REMEMBERING THE LIFE OF DEMARYIUS THOMAS

                                      Entrant: Denver Broncos

                                      NOMINEE  ✨
                                      • Best Life or Legacy Tribute

                                      Remembering-the-ife-of-Demaryius-Thomas

                                      ABOUT THIS ENTRY

                                      After the heart-breaking & tragic loss of Demaryius Thomas in December, we produced a tribute video that used his own words to reflect on the life he lived. This video was played at his funeral service in Atlanta, Georgia.

                                      How does this represent “Excellence in Engagement”?

                                      Hopefully, this video inspired others by how we were able to honor Demaryius Thomas’ life. We were fortunate enough to help Demaryius announce his retirement last June, which is where a majority of the audio in the video came from. By using his own voice as the narration, it felt as if he was reflecting back on his life and everything he overcame, while celebrating just how far he’d come.

                                      Objective: The motivation of this video was to honor Demaryius Thomas’ life in the absolute best way possible so that those who knew and loved him could mourn his loss, but also to celebrate the manner in which he lived his life and how he touched so many people from all walks of life

                                      Strategy & Execution: This entry was designed to showcase just how heart-breaking and tragic of a loss this was. Through honoring Demaryius Thomas’ life, the video resonated with all who knew D.T.—his family, friends and the countless Broncos fans who cheered him on through his storied career.

                                      Results: The video, though not produced with business outcomes in mind, garnered over 500k views across social media.

                                      Production

                                      Denver Broncos


                                      Credits

                                      Phil Milani
                                      Team Reporter & Producer
                                      Denver Broncos

                                      Celebrate in Las Vegas

                                      Join us for the 4th Hashtag Sports Awards™ presented by Budweiser on the evening of July 12, 2022 at The Cosmopolitan of Las Vegas as we celebrate finalists and reveal the winners of this year's awards live during the show.

                                       

                                      RESERVE SEATS