Club Shay Shay

ABOUT THIS ENTRY

In 2022, “Club Shay Shay” re-affirmed its place as one of the best sports podcasts on the planet, raising the bar with a VIP lineup of high-profile guests, leveraging athletes and celebrities alike including Magic Johnson, Mike Tyson, T.I., Akon, Cedric the Entertainer, Jay Pharoah, Waka Flocka Flame, not to mention an all-time episode with Deion “Coach Prime” Sanders.

How does this represent “Excellence in Engagement”?

In 2022, “Club Shay Shay” re-affirmed its place as one of the best sports podcasts on the planet, raising the bar with a VIP lineup of high-profile guests, including Magic Johnson, Mike Tyson, T.I., Akon, Cedric the Entertainer, Jay Pharoah, Waka Flocka Flame, not to mention an all-time episode with Deion “Coach Prime” Sanders.

"Club Shay Shay" represents 'Excellence in Engagement' in various ways - but most notably is the shows ability to maximize content produced around individual episodes. Each week, clips are distributed across 'Club Shay Shay' social media platforms that keep the conversation going in a fresh and timely manner. With each episode ranging from 60 to 90 minutes in length, the ability to create standalone content ensures maximum visibility throughout the week and drives headlines and downloads as a result. Nobody does it better than the 'Club Shay Shay' team.

Other podcast shows in the industry may have their own set programming but TTW goes the extra mile to listen and incorporate the thoughts of those who have the greatest impact on the show’s success—the fans.

Objective

Since its inception, the mission of FOX Sports’ award-winning “Club Shay Shay” podcast hosted by three-time Super Bowl Champion Shannon Sharpe has been simple: give today’s luminaries a place to talk openly about triumphs and failures on their rise to prominence, offering inspiration to listeners.

Strategy & Execution

Sharpe, affectionately known as ‘Unc’ to his ever-growing legion of supporters, brings forward each interview for “Club Shay Shay” with his own unique style and one clear thread – no topic is off the table.

“Club Shay Shay” is a multi-media podcast, available in audio and video formats on various platforms including Apple, Spotify, YouTube, Twitter and the FOX Sports app. New episodes are released as audio-only on Monday mornings, and video is published the following day. This rollout strategy was devised to tap into two different audiences, thereby maximizing the podcast’s reach.

Each week, the Pro Football Hall of Famer and co-host of Undisputed on FS1 sits down with athletes, celebrities and influencers to break down, analyze and discuss the latest headlines in sports, pop culture and everything in-between. With a quick wit, the former tight end for the Denver Broncos and Baltimore Ravens moves easily between the worlds of sports and entertainment with his finger on the pulse of the cultural zeitgeist with a sharp fashion sense. A gifted interviewer, the podcast’s longform format allows Sharpe the opportunity to have genuine, meaningful and revealing conversations.

Organizations

• FOX Sports

Credits

Shannon Sharpe
Host
FOX Sports

Michael Bucklin
SVP, Digital
FOX Sports

Charlie Dixon
EVP, Head of Content
FOX Sports

Christian Dear
Sr. Producer
FOX Sports

Jonathan Berger
Executive Director
FOX Sports

Stevie Wilson Jr.
Associate Producer, Digital
FOX Sports

Angelina Matarozzi
Sr. Producer, FS1 Social & Short Form
FOX Sports

Chris Chesire
Associate Manager, Technical Operations
FOX Sports

Omar Jones
Production Intern
FOX Sports