2025 Atlanta Falcons Brand Campaign

ABOUT THIS ENTRY

Our 2025 campaign aimed to bridge the gap between the digital experience and physical atmosphere, creating a frictionless visual narrative that follows the fan from their first social touchpoint to the final whistle in the stadium. 

How does this represent "Excellence in Engagement"?

Excellence in engagement was defined by consistent branding across our entire fan journey. Our 2025 Look and Feel acted as the connective tissue from the first social scroll to the final whistle. Whether fans interacted with us through dynamic graphics in digital content, immersive takeover sequences in-stadium or digital billboards in-market, we delivered a consistent, premium visual narrative that resonated with the entire Atlanta Falcons fanbase. 

Objective

Our look and feel is critical to everything we produce as the Atlanta Falcons brand. It is the guiding direction for every piece of creative, whether it be a social post, ticketing ad, hype video, digital billboard, in-stadium sign and so on.  

Our 2025 campaign aimed to bridge the gap between the digital experience and physical atmosphere, creating a frictionless visual narrative that follows the fan from their first social touchpoint to the final whistle in the stadium. 

Strategy & Execution

Our 2025 Look and Feel campaign strategy was built on 5 main pillars:  

• Evolution 

• Elevating our Superstars 

• Continuous Visual Thread Throughout Every Tier 1 Moment 

• Our Time to Shine 

• Continue to Elevate in the Overhead Space 

Our previous season’s Look and Feel (2024) was about building the blueprint. We had a young roster and a new coaching staff, who were the architects of our team. 2024 leveraged design elements of graph paper, sketches, drafting lines, projection mapping, gritty textures and more. 

As we moved to 2025, we wanted to build upon everything we established the previous season both on and off the field. The foundation had already been set, the blueprint built. It was our time to shine.  

The 2025 season was the Atlanta Falcons’ 60^th season, our diamond anniversary. It was the perfect opportunity for us to capitalize on shining a larger spotlight on our team. We incorporated the diamond into our look and feel by going from graph paper to gloss, blueprint to bravado, and drafting lines to diamonds. Premium football players deserve premium treatment across all assets that we create and we wanted to make sure this year’s look reflected just that. 

Organizations

• Atlanta Falcons

Links

•   Website

Featured

• Atlanta Falcons Football Team

Credits

Larry Luk
Vice President, Creative
AMB Sports and Entertainment

Tucker Brooks
Associate Creative Director
AMB Sports and Entertainment

Jackson Sipes
Creative Design Manager
Atlanta Falcons

Jack Ozmer
Senior Graphic Designer
Atlanta Falcons

Josh Kluchka
Creative Operations Manager
AMB Sports and Entertainment

Abbie Jackson
Graphic Designer
AMB Sports and Entertainment

Laramie Diestlekamp
Graphic Designer
AMB Sports and Entertainment

Grace Eberhard
Graphic Designer
AMB Sports and Entertainment

Brandon Magnus
Director, Photography and Digital Asset Management
AMB Sports and Entertainment

Jay Bendlin
Team Photographer
Atlanta Falcons

Taylor McLaughlin
Team Photographer
Atlanta Falcons

Emily Hendrix
Digital Asset Manager
AMB Sports and Entertainment

Serena Brown
Digital Asset Coordinator
AMB Sports and Entertainment

Shannon Joyner
Chief Marketing Officer
Atlanta Falcons

Greg Beadles
President, CEO
Atlanta Falcons

Ryan Delgado
Director, Digital Platforms
Atlanta Falcons

Jackie Kinney
Senior Social Media Manager
Atlanta Falcons

Kabrione Cummings
Director, Brand Experience
Atlanta Falcons

Julia Chongarlides
Senior Director & Executive Producer, Stadium Production
Mercedes-Benz Stadium

Taylor Thorne
Senior Motion Graphic Designer
Mercedes-Benz Stadium

Connor Richter
Senior Video Producer
Mercedes-Benz Stadium

Mohamed Diomande
Motion Graphics Designer
Mercedes-Benz Stadium

Trey Caldwell
Motion Graphics Designer
Mercedes-Benz Stadium

Eric Black
Senior Manager, Video Content
Mercedes-Benz Stadium

Jude Delaney
Video Producer
AMB Sports and Entertainment

Tim Kallal
Video Producer
Mercedes-Benz Stadium

Rashi Seagrace
Video Producer
Mercedes-Benz Stadium

Brandon Pettaway
Video Producer
AMB Sports and Entertainment

Oscar Coddington
Game Presentation and Stadium Production Intern
Mercedes-Benz Stadium

Morgan Cowen
Senior Manager, Brand & Digital Partnerships
Atlanta Falcons