2025 Denver Broncos Team Intro

ABOUT THIS ENTRY

The 2025 Denver Broncos team intro video is a high-energy pregame video designed to create a hostile, intense stadium atmosphere right before kickoff.

The goal was to unify fans, showcase the team's identity, and reflect Colorado's landscape through visuals such as the Rocky Mountains, high altitude, and wild horses.

Using dramatic lighting and cloud effects, the video also represented a team and fan base that is "on the rise". It highlighted key players as well as local landmarks for fans to relate to and identify.

How does this represent "Excellence in Engagement"?

• Contributed to the Broncos’ first-ever “NFL Voice of the Fan” number 1 ranking in gameday satisfaction surveys during the 2025 season.
• Produced professional-level visual experience below what a typical production budget would be for similar projects of this scale.
• Maximized player video capture with limited access and timeline, creating a touchpoint with fans in the stadium.  

Industry Impact:

The 2025 Team Intro video elevates the standard of in-stadium entertainment by delivering high-level visuals and exceeding audience expectations. This video aligned with the emotions of a team and its fan base through a tangible piece of content played in a high-visibility moment on gameday. 

Everyone who watches the video can feel that the Broncos, the city of Denver, and all of Broncos Country are on the rise. 

Objective

• Creating a one-of-a-kind fan experience that builds excitement as the team takes the field.
• Showcasing key players with explosive cloud effects and dramatic lighting.
• Featuring themes that best represent the team, the fanbase, and the state of Colorado.
• Leaning into the team identity of strength, legacy, and pride.
• Creating touchpoints for fans with references to mountains, altitude (Mile High City), wild horses, and Denver landmarks.

The objective of this project was to create something that Broncos Country could identify by encapsulating the excitement surrounding the team and the city. A football team, city, and fanbase are all “on the rise” and hungry to reach new heights together.

Played in the moments before kickoff, this content needed to both match and elevate the energy from the players and fans to create a hostile environment for the opposition leading into the game. The concept of a team and city on the rise together resonated with the fanbase across Broncos Country

Strategy & Execution

With the increased demand for high-quality visual entertainment, modern sports fans want to see their favorite team represented in a way that showcases the team's identity and the unique features that embody the team’s city/fanbase.

Alongside Triglass Productions, the Denver Broncos produced an intro video that captured Colorado's unique character and set the tone for the game ahead with impactful visuals, subtle CGI, and dramatic set design.

The video shows an upward trajectory, evoking an emotional response as the city and the football team continue to reach new heights. All Broncos fans can identify with this video, feeling a sense of civic pride and opportunity with what is ahead.

Nominations

• Best Advertisement: 60 Sec and Under

Organizations

• Denver Broncos
• TriGlass

Links

•   Broncos
•   YouTube
•   Instagram
•   TikTok
•   X
•   Snapchat

Credits

Austin Brink
Director, Production
Denver Broncos

Erich Schubert
VP, Communications & Content
Denver Broncos

Ike Enriquez
Social Video Producer

Caroline Deisley
Director, Social Media
Denver Broncos

Nicole Pennetta
Social Media Coordinator
Denver Broncos

Aaron Gunning
Content Producer/Editor
Denver Broncos

Hailey Sullivan
Chief Marketing Officer
Denver Broncos

Joe Abdellah
Creative Content Manager & Project Lead
Denver Broncos

Reid Conant
Producer
Denver Broncos

Gabriel Christus
Team Photographer
Denver Broncos

Ben Swanson
Manager of Photography & Digital Assets
Denver Broncos

Ryan Thielen
Director
Triglass

Noelle Anderson
Producer
Triglass

Paul Winkels
Assistant Director
Triglass

Ben Krych
Editor
Triglass

Chris Behnen
Director, Photography
Triglass