2025 Detroit Lions Fan Experience

ABOUT THIS ENTRY

The Detroit Lions Best Event Experience video submission showcases the excitement of gamedays at Ford Field, on and off the field, from the 2025-2026 season. This is designed to create impactful expereinces that fosters a lifelong fandom. 

How does this represent "Excellence in Engagement"?

From an electric Thanksgiving Halftime performance from Jack White and Eminem that was broadcast to millions across the world, to player introduction sequences with lighting, cryo, and audio sequences that set decibel records in stadium, gameday elements showcased in this video continue to set new benchmarks for what is possible in the sports and entertainment space.

Objective

The objective of this video is to recap the Detroit Lions 2025 home game experience and showcase the moments that moved members of "One Pride" at Ford Field.

Strategy & Execution

The Detroit Lions gameday experience is designed to create impactful experiences and entertainment that fosters lifelong fandom linking fans, players, coaches, staff, Detroiters, and Michiganders to the Detroit Lions brand and organization.

Organizations

• 4Wall Entertainment

• Pixmob
• Tribe Design
• Simoni Systems
• KLA

Links

•   Website

Featured

• This video features: Jared Goff

• Taylor Decker
• Penei Sewell
• Detroit Lions Cheerleaders
• Detroit Lions Flag and Stunt Crew
• Aidan Hutchinson
• Amon-Ra St. Brown
• Sam LaPorta
• Tay & Taylor Lautner
• Tarik Skubal
• Tim Allen
• Roary (mascot)
• Keegan-Michael Key
• Tim Robinson
• Sam Richardson
• Jimmy Fallon
• Calvin Johnson
• Eminem
• Barry Sanders
• Honolulu Boom
• Kevin Saunderson
• Dannie Rogers
• Dan Miller (radio calls)
• Jahmyr Gibbs
• Isaac Teslaa
• Jameson Williams
• Theo Speight
• Robert Porcher
• Little Stumps Racing (corgi races)
• Sergeant Sydney Hines
• Caleb Carroll
• Jessica Vosk
• Antonio Cipriano
• Cece Winans
• Mithcell Tenpenny
• The Temptations
• Jack White
• Shontelle Shelton
• Adrienne Smith
• Natlie Giambra
• Kalif Raymond
• Derrick Barnes
• Jack Campbell
• Kerby Joseph
• Vikings Skol Line
• University of Michigan Marching Band
• Detroit Lions Junior Cheerleaders
• Brian Branch
• and Trevor Nowaske.

Credits

Erin Gibson
Producer
Detroit Lions

Emily Griffin
Senior Vice President, Marketing & Brand
Detroit Lions

Jeremy Smoker
Executive Director of Content & Production
Detroit Lions

Devon Doxey
Director of Content Production
Detroit Lions

Matt Kaminski
Game & Event Presentation Manager
Detroit Lions

Jessica Shlemon
Director, Game & Event Production
Detroit Lions

Deshon Davis
Game & Event Production Lead
Detroit Lions

Ben Morgan
Game & Event Production Lead
Detroit Lions

Andrew Frey
Senior Director of Marketing Events
Detroit Lions

Jordan Haag
Senior Manager, Entertainment Marketing
Detroit Lions

Tori Murphy
Manager of Detroit Lions Cheerleaders
Detroit Lions

Anna Dabaldo
Marketing Manager
Detroit Lions

Faelan O'Brien
Marketing Events Coordinator
Detroit Lions

Sam Barney
Senior Director of Marketing
Detroit Lions

Ed Clark
Director of Production and Broadcasting Operations
Detroit Lions

Matt Murto
Manager, Production & Broadcasting Operations
Detroit Lions

Chris Fritzsching
Executive Director of Football Education
Detroit Lions

Juliana Ferrandino
Executive Assistant
Detroit Lions