Davante's House

ABOUT THIS ENTRY

When Taco Bell's long-standing partner Davante Adams signed with the Los Angeles Rams, it created the perfect opportunity to bring their years-long commercial narrative to life.

The result was Davante's House, a full-scale modern home built inside SoFi Stadium, complete with a working Taco Bell mini golf course, a walk-in closet, and a memorabilia wall. Activated live on gameday at the Rams' 2025 home opener, it set a new bar for how brands can maximize and triangulate partnerships to engage fans within the professional sports ecosystem.

How does this represent "Excellence in Engagement"?

This partnership sets a standard for the power of sport and what gameday activations can truly be.

The Rams play in the nation's largest media market, in a stadium purpose-built to host the world's biggest moments. Launching the Rams and Taco Bell's partnership on an active gameday, with a full-scale build rather than a standard logo placement, was a declaration of intent.

For Taco Bell, a Southern California-born brand making a splash in a big way, there was no better venue, no better team, and no better moment.

What made this possible was the convergence of three distinct equities: a franchise with a passionate fanbase and a world-class home, a brand with deep cultural roots in the market, and an athlete whose story gave the narrative a natural entry point. 

For the industry, the model is clear: find the right partner, utilize a narrative that already has cultural equity, deliver on its promise unexpectedly, and trust fans to do the rest.

Objective

The Los Angeles Rams are one of the NFL's marquee franchises, playing in the nation's largest media market inside SoFi Stadium, a venue widely considered the crown jewel of professional sports.

For Taco Bell, a brand with deep roots in Southern California and a massive national footprint, the Rams represented the ideal partner to deepen their impact and brand presence among NFL fans.

Since 2022, Taco Bell and Davante Adams have built a recognizable piece of NFL culture around a simple premise: wherever Davante lives, there is a fully functioning Taco Bell inside. When he signed with the Rams, the opportunity was impossible to ignore. The Rams' chant "Whose house? Rams house" answered its shape.

If SoFi Stadium were now Davante's home, the Taco Bell he'd always wanted should live inside it as well.

Strategy & Execution

The strategy was grounded in a simple truth: the right idea, in the right place, at the right time, can transcend traditional sponsorship.

The Los Angeles Rams play in SoFi Stadium, one of the most technologically advanced and visually spectacular venues in the world. An active Rams gameday at SoFi is one of the highest-profile stages in sports, and the home opener gave this new partnership its biggest possible launch moment.

This was not a typical pop-up or branded booth. The goal was to make it feel like an actual house that existed inside an NFL stadium.

The materials, layout, and scale were all chosen to support that illusion. The build was also designed to reward everyone who found it, with Rams and Taco Bell easter eggs woven throughout: A 1717 address, mini golf course, walk-in closet, memorabilia wall, and a fully operational Taco Bell counter.

Details were layered deliberately, with something for the fan walking through for the first time, and something for creators filming content to amplify the moment.

Nominations

• Best Activation or Experience

Organizations

• Los Angeles Rams
• Taco Bell
• Hollywood Park
• Deutsch LA
• Edelman
• Wasserman (The Team)
• m ss ng p eces

Links

•   Website

Featured

• Davante Adams

Credits

Kevin Demoff
President
Los Angeles Rams

Jennifer Prince
Chief Commercial Officer
Los Angeles Rams

Jason Griffiths
SVP, Partnerships
Los Angeles Rams

Kimberly Cantor
VP, Head of Partnership Management
Los Angeles Rams

Todd Davis
VP, Legal
Los Angeles Rams

Evan Drapeau
Director, Partnership Sales
Los Angeles Rams

Jayla Winston
Sr. Manager, Partnership Management
Los Angeles Rams

Athena Chen
Sr. Director, Commercial Marketing & Experiences
Los Angeles Rams

Tommy Mazzariello
Manager, Stadium Operations
Los Angeles Rams

Lydia Lee
Manager, Commercial Marketing & Experiences
Los Angeles Rams

Alec Spivack
Sr. Director, Partnership Strategy
Los Angeles Rams

Seth Altman
Sr. Manager, Partnership Development & Strategy
Los Angeles Rams

Ashley Covarrubias
Coordinator, Commercial Marketing & Experiences
Los Angeles Rams

Sean Tresvant
CEO
Taco Bell

Taylor Montgomery
CMO
Taco Bell

Tim Bergevin
VP, Influencer & Community Marketing
Taco Bell

Rebecca Parker
VP, Global Creative
Taco Bell

Erika Prime
Team Lead, Partnerships & Events
Taco Bell

Cheyenne Catli
Entertainment & Sports Partnerships
Taco Bell

Ashley Prollamante
Sr. Director, US Brand & Marcom Strategy
Taco Bell

Katie Taylor
Sr. Director, Brand & Marcom
Taco Bell

Lily Badger
Director, Brand Marketing
Taco Bell

Sara Singh
Head of Creative Strategy/Brand Narrative
Taco Bell

Nicole Weltman
Head of Social & PR
Taco Bell

Ronald Quintero
PR Manager
Taco Bell

Candice Stewart
Marketing Events
Taco Bell

Christina Massari
Sr. Manager, Social Media
Taco Bell

Morgan Glaub
Social & Brand Strategist
Taco Bell

Imelda Andres
Food Operations Manager
Taco Bell

Ethan Catanghal
Food Operations
Taco Bell

Nicole Harmon
Creative Director
Taco Bell

Gerald Carter
Manager, Production Creative Services
Taco Bell

Jason Wright
VP, Facilities & Engineering
Hollywood Park

Shelby Thorpe
Manager, Event Operations
Hollywood Park

Shazad Mamdani
Engineer
Hollywood Park

Matt Ian
Co-Chief Creative Officer
Deutsch

Declan Byrnes-Enoch
SVP, Group Creative Director
Deutsch

Dylan Ostrow
Creative Director
Deutsch

Cat Killedjian
Sr. Copywriter
Deutsch

Imani Jenkins
Social Creative
Deutsch

Nichol Walloch
Creative Resource Manager
Deutsch

Diego de la Maza
Chief Production Officer
Deutsch

Paul Roy
SVP, Executive Producer
Deutsch

Katherine Fraser
Sr. Producer
Deutsch

Aileen Martinez
Producer
Deutsch

Jeff White
President
Deutsch

Camille Cheeks-Lomax
EVP, Group Account Director
Deutsch

Britt Luhrsen
SVP, Global Account Director
Deutsch

Marykate O’Meara
Account Supervisor
Deutsch

Rachel Benn
Account Executive
Deutsch

Nico Rud
Assoc Strategy Director, Social
Deutsch

Gabriela Farias
SVP, Director of Business Affairs
Deutsch

Becca Waugh
Sr. Business Affairs Manager
Deutsch

Aubree Schipp
VP, Integrated Brand
Edelman

Eric Byrne
VP, Head of Partnership Mgmt
Edelman

Daniel Trandell-Smoke
Account Supervisor
Edelman

Sasha Hung
Creator Partnerships
Wasserman

Brian Moore
Experiential Director
mssngpeces