Forged in Foxborough

New England Patriots

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The 7th Annual Awards

Nominee ✨

• Best Original Film or Series: Long-Form

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ABOUT THIS ENTRY

With the dawning of a new era in New England, hiring 3-time Patriots Super Bowl Champion Mike Vrabel as head coach, the organization saw this as an opportunity to take Patriots fans behind the scenes in a way never before seen as a way to connect them to this new team of players and coaches.

How does this represent "Excellence in Engagement"?

Forged in Foxborough represented excellence in engagement as our consumption clearly demonstrates and also each episode led to heavy fan and media discussion on the stories presented in the show, which was the goal: to get fans excited, connected and invested in the creation of the 2025 New England Patriots.

Objective

With the dawning of a new era in New England, hiring 3-time Patriots Super Bowl Champion Mike Vrabel as head coach, the organization saw this as an opportunity to take Patriots fans behind the scenes in a way never before seen as a way to connect them to this new team of players and coaches.

Strategy & Execution

Our strategy was to bring this show where sports fans consume content: YouTube. Over the last decade, more and more premium content has shifted to YouTube and we felt that was the best place to host this unique premium content. It gave us an opportunity to get this to the widest possible audience no matter where in the world they live.

Organizations

• New England Patriots

Links

•   Website

Featured

• Robert Kraft

• Drake Maye
• Mike Vrabel
• Stefon Diggs
• Danny Amendola
• Julian Edelman
• and more New England Patriots alumni

Credits

Fred Kirsch
Executive Producer
New England Patriots

Ashok Moore
Executive Producer
New England Patriots

Matt Smith
Executive Producer
New England Patriots

Junhee Chung
Senior Producer
New England Patriots

Nick McKain
Director, Editor, Producer
New England Patriots

Jack Gordon
Editor, Producer
New England Patriots

Michael Runde
Editor, Producer
New England Patriots

Bradley Amus
Editor, Producer
New England Patriots

Autumn Thompson
Editor, Producer
New England Patriots

Kellen Donovan
Associate Producer
New England Patriots

Cassidy Doyle
Associate Producer
New England Patriots

Cam Traylor
Associate Producer
New England Patriots

Matisse Baumann
Production Operations
New England Patriots

Hollie Mendillo
Production Operations
New England Patriots

Karina Santos
Senior Graphic Designer
New England Patriots

Dwight Darian
Creative Director
New England Patriots

Celebrate in NYC

Join us for the 7th Annual Hashtag Sports Awards™ on the evening of June 24, 2025 as we celebrate finalists and reveal the winners of this year's awards live during the show.