Formula 1 Las Vegas Grand Prix App x YinzCam

ABOUT THIS ENTRY

The F1 Las Vegas app served as the central platform for a complex, city-wide race experience. Built for one of the most dynamic environments in global sport, the app unified real-time race data, premium content, partner value, and on-site experiences into a single connected ecosystem.

From Live Activities that brought the race directly to fans’ lockscreens to the T-Mobile Replay Center delivering exclusive vertical video storytelling, the app kept fans continuously engaged throughout race week. American Express benefits connected digital interaction with premium, on-site access, while personalization tools ensured every fan received relevant content based on their location and ticket.

Beyond the fan experience, an integrated Employee Portal equipped staff with real-time information to support operations at scale.

The result was a unified, data-driven experience that elevated engagement, simplified complexity, and set a new standard for live events.

How does this represent "Excellence in Engagement"?

This experience represents excellence in engagement by turning a complex, city-wide sporting event into a seamless, personalized, and always-connected fan journey with the app.

Live Activities redefined real-time engagement by delivering race updates directly to the lockscreen, with over 90,000 fans following driver positions and track movement. In a fast-moving, multi-zone environment like Las Vegas, this created a continuous connection to the race no matter where fans were located.

The T-Mobile Replay Center elevated in-event content consumption, offering instant access to vertical video highlights and behind-the-scenes moments. Additional exclusive content for T-Mobile users demonstrated how sponsorship can enhance the fan journey.

American Express benefits extended engagement into the physical event, allowing fans to unlock premium, on-site perks through in-app verification, bridging digital interaction with real-world value.

An integrated Employee Portal gave staff a centralized hub for content and updates, supporting operations and extending the digital experience across the event.

Finally, segmentation and personalization ensured every fan received relevant content based on their ticket, zone, and experience level, transforming a mass audience into individualized journeys.

Together, these elements created a connected ecosystem that delivered value at every touchpoint, setting a new standard for live event engagement.

Objective

The objective of the F1 Las Vegas app was to deliver a best-in-class event experience that connected digital and on-site moments throughout race week. As one of the most complex live events in global sport, the Las Vegas Grand Prix required a platform that could simplify navigation, enhance real-time understanding of the race, and unlock meaningful value for fans based on where they were and what access they had.

Building on its position as the first Formula 1 app to launch Live Activities, the goal was to extend the live race experience beyond the circuit and into fans’ everyday interactions by keeping them informed and engaged at all times.

At the same time, the app was designed to elevate the in-person experience through exclusive content, personalized messaging, partner-driven benefits, and a centralized employee portal that equipped staff with real-time updates and operational content. By combining real-time race data, premium storytelling, and access to perks like T-Mobile and American Express experiences, the app aimed to become an essential companion for everyone involved in the event.

Strategy & Execution

The strategy focused on enhancing the live event experience through real-time access, exclusive content, and in-app personalization.

First, the app expanded its industry-leading Live Activities feature. Fans could view a live grid of top driver positions and follow cars moving around the circuit directly from their lockscreen, allowing them to stay connected to the race no matter where they were on the Strip.

Second, the T-Mobile Replay Center, powered by YinzStories, delivered vertical video highlights and behind-the-scenes content in real time. Fans could quickly catch up on key moments between sessions, while T-Mobile customers unlocked an additional layer of exclusive content, creating a premium, sponsor-integrated experience.

Third, partner benefits were embedded directly into the event journey. American Express Card Members could verify within the app to unlock race-week perks such as lounge access and race radios, seamlessly connecting digital engagement with on-site experiences.

Fourth, an integrated Employee Portal provided staff with a centralized hub for real-time updates and content, supporting operations across a large, distributed event.

Finally, segmentation and personalization ensured fans received relevant updates, content, and messaging based on their ticket type, zone, and attendance, which was critical in a complex event environment.

Organizations

• Formula 1 Las Vegas

  YinzCam

• Inc. 

Links

•   Website

Credits

Kenny Utler
Senior Director, Marketing
Formula 1 Las Vegas

Kristin Holmes
Senior Manager, Digital Marketing
Formula 1 Las Vegas