Fudd Around and Find Out

ABOUT THIS ENTRY

UConn basketball star Azzi Fudd brings her championship swag to iHeart Women’s Sports with Fudd Around and Find Out, a weekly podcast that takes fans along for the ride as Azzi spends her final year of college trying to reclaim the National Championship and prepare to be a first round WNBA draft pick. Ever wonder what it’s like to be a world-class athlete in the public spotlight while still managing schoolwork, friendships and family time? It’s time to Fudd Around and Find Out!

How does this represent "Excellence in Engagement"?

The podcast sets a new benchmark in fan engagement by showing how an athlete led podcast can function as more than a media extension of on court success. It creates a direct and ongoing relationship between athlete and audience through personality, humor, vulnerability, and cultural relevance. Rather than limiting engagement to game coverage or press moments, the show gives fans a fuller connection to Azzi Fudd’s world, which in turn drives deeper loyalty and stronger cross platform interaction.

What makes the show meaningful for the industry is that it reflects how modern fans actually engage. They want access, authenticity, and content that travels across audio, video, and social. Fudd Around and Find Out proves that women athletes can build highly engaged media brands that are not secondary to the game, but an important part of how fandom is built today. It helps move the industry forward by expanding what athlete driven sports content can look like and by creating a model for how women’s sports talent can connect with audiences in a more personal, dynamic, and commercially valuable way.

Objective

Fudd Around and Find Out was created to give fans a more personal and authentic window into Azzi Fudd’s world at a time when interest in women’s basketball was rapidly growing. The goal was to build a podcast that went beyond game highlights and press conference answers by letting audiences connect with Azzi’s personality, perspective, and day to day experiences in a way that felt honest, fun, and accessible. We wanted the show to capture both where she was in her journey and why she resonated so strongly with fans on and off the court.

Another key objective was to create a space that reflected the broader energy around women’s sports while still feeling specific to Azzi’s voice. The podcast was designed to blend basketball, culture, friendship, and personal storytelling so listeners could engage with her as more than just an athlete. In doing so, the show aimed to deepen fan connection, expand her platform beyond the court, and help meet a growing demand for women athletes to be seen and heard in fuller, more dynamic ways.

Strategy & Execution

It was designed with the modern sports fan in mind by meeting audiences where they already consume content: through personality driven storytelling, authentic conversation, and shareable moments that extend beyond the game itself. Today’s fans want more than highlights and postgame interviews. They want access, relatability, and a stronger sense of who athletes are off the court.

The podcast was built to reflect that shift. Centering Azzi Fudd’s voice allowed the show to feel personal, current, and culturally aware, while conversations with teammates, friends, and guests created a relaxed format that felt more like being part of her world than listening to a traditional sports show. The content also naturally supported social amplification, with funny, honest, and memorable moments that could travel across platforms and reach fans in different ways.

By combining basketball, lifestyle, friendship, and personal perspective, the show was able to connect with both core women’s basketball fans and a broader audience interested in athlete driven content. The result was a podcast experience that felt modern, accessible, and aligned with how today’s fans engage with sports and culture.

Organizations

• Unanimous 

  iHeart Media

Links

•   Website

Featured

• Azzi Fudd 

  Ashanti Plummer

Credits

Erick Peyton
Executive Producer
Unanimous Media

Sharla Sumpter Bridgett
Executive Producer
Unanimous Media

Stephen Curry
Executive Producer
Unanimous Media

Jessie Katz
Executive Producer
iHeart Media

Kalyna Kutny
Co-Executive Producer
Unanimous Media

Michael Coscarelli
Producer & Editor
iHeart Media

Grace Fuisz
Producer
iHeart Media

Mackenzie Fitzpatrick
Producer
Fitzpatrick Sports Media Group

Curt Redmond
Co-Producer
Unanimous Media

Jacqueline Schoninger
Co-Producer
UNLTD Sports Group