Los Angeles Chargers TikTok

Los Angeles Chargers

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The 7th Annual Awards

Nominee ✨

• Best on TikTok

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ABOUT THIS ENTRY

The Los Angeles Chargers TikTok allow fans to feel like thay are par of the team through authentic, player-driven moments, turning behind-the-scenes access and real locker room personality into viral, highly shareable content. By embracing TikTok’s culture of humor, spontaneity, and POV storytelling, the account became one of the NFL’s most viewed and interacted-with channels in 2025.

How does this represent "Excellence in Engagement"?

Excellence in engagement on TikTok means creating content that feels native to the platform and invites fans into the moment. The Chargers achieved this by prioritizing authentic access and player-driven storytelling.

By turning everyday team interactions into highly shareable entertainment, the Chargers TikTok became a platform where fans felt closer to the team than ever before. The combination of massive reach, league-leading interaction numbers, and culturally relevant content demonstrates true excellence in engagement — proving that when fans feel like insiders, they don’t just watch the content, they actively participate in it.

Objective

TikTok thrives on authenticity and creativity. So in 2025, the goal for the Chargers TikTok was to make fans feel like they were in the building, experiencing the team through the staff and players’ perspective. Instead of polished content, we focused on creating vertical videos that felt raw, fast, and native to the platform. We wanted to bring fans closer than ever before to the day-to-day moments that define Chargers culture. 

We leaned into player POV storytelling, unscripted moments, and the natural chaos of the NFL season - from training camp tiny mics and locker room reactions and meme-worthy game moments. We positioned Chargers TikTok as the place where fans could experience and connect with the team in a way they couldn’t get from anywhere else. 

Strategy & Execution

Our TikTok strategy centered around one idea: put fans in the room. We focused on content that felt spontaneous and personal, capturing moments that players and staff were already living in real time. 

Training Camp became a major content engine, highlighted by our viral collaboration with the cast of Love Island, which blended two passionate fan communities and created unexpected interactions between players and reality TV stars. We took it a step further with our Love Island-themed tiny mic “I Pick Clarke,” which captured a spontaneous player interaction, turned into one of our biggest posts of the year with over 9 million views.

We also leaned heavily into TikTok's culture, trends, and fast reactions all season long. From memes after big wins (Eagles (18M views), chiefs (6.4M views)) to BTS content (travel how to, joe alt prank). Rather than relying on traditional highlight clips, our content prioritized personality, locker room energy, and the unfiltered dynamics between players. This approach made the account feel less like a brand channel and more like a window into the team’s daily life.

Organizations

• Los Angeles Chargers

Links

•   TikTok

Credits

Jason Lavine
SVP of Brand Creative & Content
Los Angeles Chargers

Megan Julian
Vice President of Digital Marketing and Social Media
Los Angeles Chargers

Allie Raymond
Director of Organic Social Media
Los Angeles Chargers

Kasey Perez
Senior Manager of Social Marketing and Performance
Los Angeles Chargers

Calysta Tyree
Programming Manager of Organic Social Media
Los Angeles Chargers

Lorren Walker
Programming Manager of Organic Social Media
Los Angeles Chargers

Jaemin Cho
Vertical Video Producer of Organic Social,
Los Angeles Chargers

Hannah Johnson
Coordinator of Organic Social
Los Angeles Chargers

Sydney Yate
Coordinator of Paid Social Media and Content Analytics
Los Angeles Chargers

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Join us for the 7th Annual Hashtag Sports Awards™ on the evening of June 24, 2025 as we celebrate finalists and reveal the winners of this year's awards live during the show.