Nightcap

Shay Shay Media

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The 7th Annual Awards

Nominee ✨

• Best Use of Live Video

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ABOUT THIS ENTRY

Nightcap, produced by Shay Shay Media and hosted by Chad Johnson and Shannon Sharpe, is being submitted for Best Use of Live Video for its dynamic, real-time format. The show leverages live, unscripted moments to drive authentic fan engagement and create highly shareable content across platforms.

How does this represent "Excellence in Engagement"?

Nightcap Live represents Excellence in Engagement by turning passive viewers into active participants. Sustaining real-time interaction through chat, reactions, and culturally relevant, unscripted moments.

Objective

The objective of the live show was to create a real-time, fan-first sports experience that captured the immediacy of live conversation while increasing audience connection through an alternative format.

Strategy & Execution

Designed for the digital-first habits of today’s sports audience, Nightcap Live on YouTube delivers real-time, interactive content that mirrors how fans already consume sports—live, social, and personality-driven. 

Organizations

• Shay Shay Media

Credits

Ashleigh Arnim
Head of Content
Shay Shay Media

Mike Davis
Director of Production
Shay Shay Media

Jacob Hazzard
Director
Shay Shay Media

Celebrate in NYC

Join us for the 7th Annual Hashtag Sports Awards™ on the evening of June 24, 2025 as we celebrate finalists and reveal the winners of this year's awards live during the show.