RO / Nightcap Outside
Fan's Voice Winner
- Best Brand Partnership
ABOUT THIS ENTRY
Nightcap, hosted by Chad Johnson and Shannon Sharpe, partnered with Ro to create a seamless, integration to normalize discussions around men’s health. The campaign leverages authentic storytelling and humor to engage modern sports fans while responsibly introducing Sparks in a relatable way.
How does this represent "Excellence in Engagement"?
This work sets a new benchmark in fan engagement by demonstrating that men will actively engage with traditionally stigmatized health topics such as ED. The format RO Sparks was integrated in allowed for a light hearted but impactful audience reach.
Objective
The goal of this campaign was to integrate Ro’s Sparks offering into Nightcap in a way that felt authentic, entertaining, and native to the content. The objective was to educate viewers on safe, clinically tested medication while maintaining the show’s fun and carefree tone.
Strategy & Execution
The entry was designed prioritizing authenticity, humor, and a digital-first viewing experience. Integrated within the Nightcap format at Lucky Strike, the campaign featuring Ro’s Sparks leveraged the natural chemistry between hosts Shannon and Joe, using a casual bowling setting.
Rather than a traditional ad read, the integration blended seamlessly into the show’s rhythm, combining light competition, real-life anecdotes, and candid Q&A. This approach aligned with how modern audiences engage with sports content across platforms.
Nominations
- Best Brand Partnership
Organizations
- Shay Shay Media
Links
Credits
Ashleigh Arnim
Head of Content
Shay Shay Media
Mike Davis
Director of Production
Shay Shay Media
Jacob Hazzard
Director
Shay Shay Media
INSPIRED TO ENTER WORK?
SPORTS
AWARDS
SPORTS ENTERTAINMENT
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