Show Me Something, The Volume

ABOUT THIS ENTRY

Show Me Something is a bold, culture-forward sports podcast from The Volume led by WNBA star Sophie Cunningham and her high school bestie—turned—sports journalist and reality TV personality West Wilson of Summer House. Launched mid-season during the WNBA calendar in July of 2025, the show took a deliberately content-first approach over a coordinated press run and expensive media campaign. It prioritized authenticity, immediacy, and insider access from the beginning, driven by unfiltered WNBA commentary, reactions to in-season storylines, and first-person recounts from key moments on the court and in the Summer House. With Cunningham’s basketball credibility and Wilson’s cultural fluency, Show Me Something has forged a fresh lane at the intersection of women’s sports and entertainment to resonate with sports fanatics and Bravo audiences alike. It has quickly emerged as one of the most engaging new voices in women’s sports media. 

How does this represent "Excellence in Engagement"?

For Show Me Something, audience participation is foundational. The show exemplifies excellence in engagement because it recognizes social media as far more than a promotional tool, and rather an extension of the show’s voice. High-performing clips are tailored by platform to maximize discovery, while collaboration posts with guests invite new communities into the conversation. More importantly, the audience actively shapes the show through interactive segments like “listener mailbag,” where the hosts take voicemail calls, respond to posts and tweets, and offer candid advice on life, dating, and basketball. It turns viewers into participants and makes the community feel genuinely involved.

The chemistry between Sophie Cunningham and West Wilson further deepens engagement. Their real-life friendship creates an atmosphere of humor, vulnerability, and candor that encourages audience investment beyond game recaps. They openly share career pressures, dating realities, and behind-the-scenes stories, allowing fans to connect with them as multidimensional personalities. Show Me Something sustains conversation, community, and repeat engagement in a way that feels organic and culturally relevant.

Objective

Show Me Something launched with two primary objectives: establish immediate credibility within the women’s basketball conversation and build a distinct, scalable identity inside a crowded sports media landscape. The show’s debut in the middle of the WNBA season left no time for an extended promotional runway. Immediately, the priority was execution: delivering a consistent, high-quality weekly show in real time while storylines unfolded across the league.

Beyond operational consistency, the broader goal was to grow a cross-cultural audience. The show set out to expand beyond traditional sports listeners by merging two energized fan communities: the surging WNBA audience and the loyal Bravo viewership of Summer House. Rather than treating these audiences as separate verticals, the objective was to create a shared space where sports, culture, dating, and behind-the-scenes career realities could coexist.

Equally important was positioning the show — and by extension The Volume — as a serious player in women’s sports coverage. By leveraging Sophie Cunningham’s insider access and West Wilson’s expanding media presence and sports fluency, including his work across NFL and NBC broadcasts, the show aimed to become a go-to destination for real-time reactions on WNBA headlines, authentic personality, and culturally aware sports conversation.

Strategy & Execution

The strategy centered on harnessing the crazy, chaotic, and candid chemistry between Sophie Cunningham and West Wilson. As two of pop culture’s fastest-rising personalities — each from distinct but adjacent worlds — they brought a co-host dynamic that the podcasting world had yet to see. Sophie delivers credible, player-level insight into league dynamics, locker room realities, and in-season developments, while West layers in humor, cultural commentary, and perspective shaped by his time on Summer House and as a Complex producer. By giving women’s basketball and pop culture equal weight, the show forged a lane of its own that authentically reflects who they are, and by capturing the duo’s genuine, off-camera friendship, Show Me Something became a shared home for each icon’s individual fanbases. 

Social media is a core component of Show Me Something’s strategy and execution. It operates as both a distribution and entertainment hub. Platform-specific clip-outs drive discovery, while collaboration posts expand reach across audiences. Live event coverage — from on-site activations at Daytona to sponsor-hosted gatherings — extends the brand into real-world cultural moments. Through collaboration posts with its guests, who span the Bravo universe and broader basketball landscape, Show Me Something pulls new fan communities into the conversation.

Organizations

• The Volume

Links

•   Website

Featured

• Sophie Cunningham & West Wilson

Credits

Sophie Cunningham
Host
Show Me Something

West Wilson
Host
Show Me Something

The Volume