The 2025 US Open Tennis Championships
The 7th Annual Awards
- Best on Multi-Platform
ABOUT THIS ENTRY
The US Open Tennis Championships' (@USOpen) social channels transform the three-week event into a highly engaging, scroll-stopping experience for sports and entertainment fans across the globe. From the energy of Fan Week to the final Championship point, the accounts provide a fan-centric, social-first lens connecting fans with exclusive behind-the-scenes access, high-impact storytelling, cultural moments, and match coverage.
How does this represent "Excellence in Engagement"?
In delivering a record breaking 3.1B total engagements and video views across a three week event window, the 2025 US Open Tennis Championships social media strategy exemplified how aligning platform strategies with specific content verticals and storytelling approaches can provide must-see content that resonates with existing and new audience key audience segments.
Objective
The social media content objective for our event coverage is to inspire a love of tennis for all and to provide a best-in-class, spectacular experience for US Open fans.
Strategy & Execution
This year, the team leaned into the individual platform's strengths to break through as a live sports event and global cultural moment across social media, bringing tennis to existing fans and new audiences.
The content included a mix of high-energy short-form videos from around the grounds, first-person POV stories, fashion highlights, celebrity sightings, real-time score updates, hot shot highlights, and custom features in collaboration with influencers and official partners. The team leveraged bespoke short-form and long-form video series such as "The US Open Lemonade Stand," "Tiebreak Talks," and "Game, Set, Matchmaker" to amplify the overall lifestyle and culture elements of a live tennis event.
Organizations
United States Tennis Association (USTA)
Links
Credits
Jonathan Zipper
Senior Director, Social Media
United States Tennis Association (USTA)
Alyssa Simonin
Senior Manager, Social Media
United States Tennis Association (USTA)
Andrew Robinson
Manager, Social Media
United States Tennis Association (USTA)
Sarah Olson
Sr. Coordinator, Social Media
United States Tennis Association (USTA)
Paige Sterner
Sr. Coordinator, Social Media
United States Tennis Association (USTA)
Kylie Sturgill
Manager, Social Media Influencers
United States Tennis Association (USTA)
Nicole Taylor
Manager, Paid Social & Analytics
United States Tennis Association (USTA)
Lisa Cradit
Managing Director, Head of Communications & Content
United States Tennis Association (USTA)
Celebrate in NYC
Join us for the 7th Annual Hashtag Sports Awards™ on the evening of June 24, 2025 as we celebrate finalists and reveal the winners of this year's awards live during the show.
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AWARDS
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