The Vixi Suite

ABOUT THIS ENTRY

The Vixi Suite is The Famous Group’s patented, all-in-one fan engagement platform designed to turn live audiences into active participants in the event experience. 

Trusted by major leagues, teams, and global events, the Suite seamlessly integrates with existing video board and broadcast workflows to deliver real-time, scalable fan interaction across stadiums, arenas, and large-scale venues.

Its core features include the patented Selfie Cam, Mosaic, and Messages, which capture and curate fan content live for in-venue display, as well as the Vixi LightShow, an app-less, device-powered lighting experience that synchronizes thousands of fans’ phones to create coordinated visual moments at scale. 

Together, these tools help event operators amplify atmosphere, extend sponsor integration opportunities, and create shared moments that resonate both in-venue and across social platforms.By combining reliability, flexibility, and intuitive participation, the Vixi Suite consistently drives deeper audience connection while elevating the modern live event presentation.

How does this represent "Excellence in Engagement"?

The Vixi Suite establishes a new benchmark by shifting fan engagement from isolated, one-off moments to continuous, large-scale participation that is visible, measurable, and commercially integrated. Rather than relying on traditional fan cams or passive prompts, Vixi enables thousands of fans to contribute content simultaneously and see themselves reflected in real time across video boards, LED environments, and broadcasts. This creates a persistent engagement loop that increases participation frequency, dwell time, and emotional connection compared to legacy in-game features.

It also sets a new standard for sponsor-aligned engagement, with interactive inventory that is dynamic, data-driven, and integrated directly into the live show experience. The high sponsorship adoption rate demonstrates that fan participation can be both authentic and revenue-generating without disrupting the event flow.

By prioritizing app-less, QR code driven access, real-time scalability, and seamless control room integration, this work signals a broader industry shift toward frictionless, participatory live experiences. It inspires teams, leagues, and event producers to rethink the video board not just as a display, but as an interactive canvas that turns the crowd into a central part of the storytelling.

Objective

The primary objective behind the Vixi Suite was to bridge the gap between passive spectatorship and active participation at live events. As audiences increasingly expect interactive, shareable experiences, the goal was to create a scalable platform that could seamlessly transform fan energy into visible, real-time moments inside the venue and on broadcast.

Equally important was the need for a flexible solution that could operate across diverse environments, from stadiums and arenas to global tentpole events, without requiring a dedicated app or complex infrastructure. By prioritizing accessibility, reliability, and sponsor integration, the Vixi Suite was designed to help rights holders deepen fan connection, amplify atmosphere, and unlock new engagement inventory while maintaining broadcast-grade production standards.

Strategy & Execution

The Vixi Suite was designed around the behaviors of the modern sports fan, who expects instant, interactive, and socially shareable experiences. The platform emphasizes low-friction participation through mobile-first, app-less engagement, allowing fans to join moments in seconds using their own devices without disrupting the live event flow.

From an implementation standpoint, the system integrates directly into existing control room and video board ecosystems, ensuring that fan content can be captured, moderated, and displayed in real time across massive LED displays and broadcasts. Features like Selfie Cam, Mosaic, Messages, and the Vixi LightShow were intentionally built to reward participation with immediate visual payoff, reinforcing a sense of community inside the venue.

This approach aligns with how today’s fans engage, prioritizing authenticity, interactivity, and collective experiences that extend beyond the seat and onto the big screen and social platforms.

Organizations

• NFL (League deal)

  Miami Dolphins

  New England Patriots

  Cleveland Browns

  Seattle Seahawks

  Carolina Panthers

  Chicago Bears

  Atlanta Falcons

  Jacksonville Jaguars

  Baltimore Ravens

  New York Jets

  Tampa Bay Buccaneers

  Tennessee Titans

  Pittsburgh Steelers

  New York Giants

  Green Bay Packers

  Los Angeles Rams

  Denver Broncos

  Las Vegas Raiders

  Buffalo Bills

  Houston Texans

  Minnesota Vikings

  Washington Commanders

  Dallas Cowboys

  San Francisco 49ers

  NBA League Deal

  Milwaukee Bucks

  Detroit Pistons

  Minnesota Timberwolves

  Utah Jazz

  Portland Trail Blazers

  Cleveland Cavaliers

  Denver Nuggets

  Toronto Raptors

  Chicago Bulls

  Miami Heat

  Brooklyn Nets

  Atlanta Hawks

  New York Knicks

  Boston Celtics

  Los Angeles Clippers

  Golden State Warriors

  Phoenix Suns 

  Philadelphia 76ers 

   NHL League Deal

  San Jose Sharks

  New Jersey Devils

  Utah Mammoth

  Montreal Canadiens

  Tampa Bay Lightning

  Colorado Avalanche

  Buffalo Sabres

  Anaheim Ducks

  New York Islanders

  Toronto Maple Leafs

  New York Rangers

  Florida Panthers

  Pittsburgh Penguins

   MLB

  New York Yankees

  St. Louis Cardinals

  Atlanta Braves

  Cincinnati Reds

  Baltimore Orioles

  Washington Nationals

  Boston Red Sox

  San Francisco Giants

  Sacramento Athletics

  Los Angels Angels

  Texas Rangers

  Chicago White Sox

  MLS League Deal

  Charlotte FC
  Colorado Rapids

  Sporting KC

  Chicago Fire

  DC United

  Philadelphia Union

  Houston Dynamo

  San Diego FC

  Vancouver Whitecaps

  San Jose Earthquakes

  Toronto FC

  Columbus Crew

  New England Revolution

  Nashville FC

  Orlando City FC

  Austin FC

  WNBA Tentpole Deal

  Phoenix Mercury

  Minnesota Lynx

  Golden State Valkyrie

  Seattle Storm

  COLLEGE:

  Nebraska

  UNLV

  Georgia

  Auburn

  High Point

  Colorado

  Mississippi State

  Michigan

  Arkansas State

  Boston College

  Washington

  Minnesota-Duluth

  Maryland

  California

  Arizona State (Academics)

  Western Governors University (Academics)

  Big 10 Conference

  Big East Conference (through MSG)

  Big 12 Conference

  Rose Bowl

  Sugar Bowl

  Fiesta Bowl

  Cotton Bowl

  Duke's Mayo Bowl

  Fenway Bowl

  Rate Bowl

   

   

Links

•   Website

Credits

Matt Marcus
EVP, Proprietary Technologies & Partnerships
The Famous Group