VSiN, The Sports Betting Network

ABOUT THIS ENTRY

VSiN is the only multi-platform media company built exclusively for sports bettors, delivering more hours of live sports wagering content than anywhere else. Its 24/7 ecosystem spans 18+ hours of live programming daily from inside major sportsbooks, plus podcasts, betting guides, proprietary tools, and always-on digital coverage. VSiN places wagering at the center of sports talk, with every show focused on analytics, line movement, and betting decisions rather than generic sports chatter. A roster of veteran bookmakers, professional bettors, handicappers, and fantasy experts provides credible, data-driven insight that helps fans make smarter, more informed wagers. VSiN’s content is widely distributed across radio, TV, streaming, and digital, making it the most accessible, trusted, and deeply specialized sports betting destination in the U.S.

How does this represent "Excellence in Engagement"?

VSiN provides deeply specialized, utility-driven sports content nationally without sacrificing credibility or substance. While many wagering-focused outlets have retrenched, rebranded, or shuttered, VSiN continues to grow audience, distribution, and revenue by staying relentlessly focused on delivering real value to bettors. Its integrated experience - live linear programming, on-demand shows, advanced data tools like betting splits and Opta AI, and highly targeted podcasts – creates the single most comprehensive destination for the rapidly growing number of sports bettors in the US. 

The network’s content and distribution strategies meet sports fans where they are, delivering content to both avid and experienced bettors, how and when they prefer to consume this actionable information. In addition to the most up-to-date news and insights designed to inform wagering decisions, that means TikTok explainers and glossaries of terms for new bettors, betting system and bankroll management discussions for experienced bettors, and everything in between. This content is designed both accessible and consumed as needed, including in real-time during the live action of sporting events (YouTubeTV, SiriusXM, RSNs and terrestrial radio stations across the country) or on-demand via podcasts and the most comprehensive hub for sports betting information at VSiN.com. 

Objective

VSiN was created to fill a gap that traditional sports media left unaddressed: a 24/7, trusted home for bettors where betting isn’t an afterthought, but the organizing principle. The objective from day one was to build a network that treats sports betting like its own discipline - combining live market coverage, expert analysis, and proprietary tools to help fans make more informed wagering decisions. Rather than chase casual buzz or celebrity-driven shows, VSiN set out to elevate bookmakers, professional bettors, and seasoned analysts as primary storytellers, giving fans direct access to the people closest to the numbers. 

As regulated sports betting expanded across the U.S., VSiN’s goal was to become the most credible, actionable national voice for betting markets: explaining how odds are made, why they move, and helping to identify where value exists. At the same time, VSiN aimed to build a sustainable business that could outlast the initial post-PASPA hype by focusing on depth, utility, and consistency of coverage, while establishing the industry’s broadest distribution footprint across audio, video and digital channels.

Strategy & Execution

VSiN’s programming is built around how modern fans actually consume sports and place bets: live, multi-screen, and across platforms. The network anchors its day with 18+ hours of live programming from the floor of one of the largest sportsbooks in the country, giving fans a real-time, immersive view of betting markets where, when and how they want it – whether they’re looking for a the latest odds, an overview of the day’s betting menu, a second screen for live betting on game day, or explanations of key betting concepts. 

This actionable content can be consumed in daily live linear format, on-demand through podcasts and video replays, in digestible social segments, or via written analysis, betting guides around tentpole events, and email newsletters. In addition to content, VSiN delivers proprietary tools like sportsbook betting splits and its Opta Predictions, as well as contests allowing users to play against each other, professional bettors, and VSiN talent. This allows fans to engage at different depths - from a two-minute social clip to a 55-minute average watch session on the VSiN Watch app - while keeping the core promise consistent: actionable, trustworthy betting information in formats that fit today’s fragmented, on-the-go media habits.

Organizations

• VSiN

Links

•   Website

Credits

Gill Alexander
On-air host
VSiN

Adam Bernard
Producer
VSiN

Steve Makinen
Analyst/Writer
VSiN

Stormy Buonantony
On-air host
VSiN

Adam Burke
Managing Editor, VSiN.com
VSiN

Kelley Bydlon
Producer/On-air host
VSiN

Johnny Campbell
Producer
VSiN

Michael Cohen
Producer
VSiN

Zach Cohen
Senior Writer
VSiN

Rich Czapski
Producer
VSiN

Matt Deutsch
Producer
VSiN

Luke DiVasta
Producer
VSiN

Justin Emery
Producer
VSiN

Joe Friezo
Producer
VSiN

PJ Glasser
Producer
VSiN

Daniel Higgins
Producer
VSiN

Paul Howard
On-air host
VSiN

Jensen Lewis
On-air host
VSiN

John Lund
Producer
VSiN

Mitch Moss
On-ar host
VSiN

Jared Moore
Producer
VSiN

Tim Murray
On-air talent
VSiN

Dave Ross
On-air host
VSiN

Preson Sayyah
Producer
VSiN

Dustin Swedelson
Producer/On-air host
VSiN

Wyatt Tomchek
Producer
VSiN

Jonathan Von Tobel
On-air host
VSiN

Matt Youmans
On-air host/Senior writer
VSiN

Cory York
Producer
VSiN