Insights

Gen Z Bets Like No Generation Before

Did you bet on the Super Bowl this year? If not, chances are someone you know did. According to Roundhill Investments, Super Bowl LV brought in an...

Athletes as Marketing Partners: The New Digital Media Imperative

While you were quarantining this past year and living with so much uncertainty, you may not have noticed that the face of sports has irrevocably...

With Gen Z craving engaging short-form content, TikTok is becoming the new home for sports

Tommy Walters, Research and Insights Manager at Team Whistle, discusses why teams should use TikTok to reach and engage with young sports fans.

Three Trends Set to Further Revolutionize the Sports Fan Experience

2019 will be the year of experimentation for sports organizations, thanks to personalization capabilities brought on by new technologies and the...

ESPN Bets Big on TikTok to Become ‘Home of Hockey’ for Gen Z Fans

As part of ESPN’s strategy to establish ESPN and ESPN+ as the “home of hockey,” the company is tapping TikTok to target Gen Z viewers and...

Steve Ballmer Launches ClipperVision

Nearly a decade after acquiring the NBA’s Los Angeles Clippers, Steve Ballmer has finally succeeded in building a direct-to-consumer TV...

Bronny James, Randy Johnson, Nike and Nissan NIL, Amazon, and more

Top stories from the last week that we're reading and recommend you do too.

Newsletter: 10/13/22 issue

The Athletic and The New York Times Is a Marriage With Promise and Tension

The $550 million acquisition of The Athletic is "a very big bet" and one that The New York Times "believes in and is going to get right". ...

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Richard Jefferson Takes TikTok by Storm

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