2024 Jacksonville Jaguars Schedule Release
The 7th Annual Awards
- Best Use of Animation or Motion Graphics
ABOUT THIS ENTRY
We are submitting the Jacksonville Jaguars "X-Men" 97-themed schedule release video. All 32 NFL clubs compete each year to have the best or most socially engaging schedule release video. The Jaguars took a new approach for the 2024 Schedule Release and aligned with the comic lovers around the world to showcase their 2024 matchups.
How does this represent "Excellence in Engagement"?
2024 NFL Schedule Release Video Rankings
SB Nation: No. 2
The Score: No. 5
USA Today: No. 11
No one in the NFL mixed reality and animation to create a submersive experience the way we did while tying it into a culturally-relevant event such as the premier of 'X-Men '97 in one piece, attracting fans both young and old.
Objective
Each year, NFL teams are task with uniquely and creatively, revealing their regular season schedule. Along with being the creative Super Bowl for the franchiches' marketing deparmtents, it's also a business bonanza. Schedule Release Day, typically in early to mid May, represents the largest single-game ticket sales opportuny every year.
Strategy & Execution
For the Jaguars' 30th anniversary season, we revealed the Jaguars 2024 regular-season schedule by recreating and restoring the feelings of the Saturday Morning Cartoons era. We used the experience of a child who’s obsessed with the Jacksonville Jaguars and “locked in” to his favorite show, “‘Jags 95”, our version of "X-Men 97," which premiered around the time of Schedule Release, to launch what we hoped would be a return to the success on the field of our franchise early glory days.
Organizations
- Jacksonville Jaguars
- Fresh Tape Media
Links
Featured
- Joshua Hines-Allen
- Travon Walker
- Foye Oluokun
- Christian Kirk
- Travis Etienne Jr.
- Trevor Lawrence and Tyson Campbell
- Jaxson de Ville
Credits
Nick Birdsong
Director, Digital and Social Media
Jacksonville Jaguars
Devin Carvajal
Creative Content Manager
Jacksonville Jaguars
Everett Sullivan
Director of Creative Media
Jacksonville Jaguars
Charlie Jordan
Social Media Manager
Jacksonville Jaguars
Josianne Keenan
Social Media Coordinator
Jacksonville Jaguars
Cameron Hicks
Social Content Producer
Jacksonville Jaguars
Celebrate in NYC
Join us for the 7th Annual Hashtag Sports Awards™ on the evening of June 24, 2025 as we celebrate finalists and reveal the winners of this year's awards live during the show.