Golden State Valkyries Brand Launch
The 7th Annual Awards
- Best Women’s Sports Content
ABOUT THIS ENTRY
A combination of strength and grace, the Golden State Valkyries are writing the next chapter in the epic tale of the WNBA. Our internal team worked for less than a month to produce a video to announce tthe official team name and logo for the newest WNBA franchise, the Golden State Valkyries.
How does this represent "Excellence in Engagement"?
Merchandise sold out in days, we reached 2.3B people in earned media, and our ticket sales team drove over 2000 season ticket deposits. This was driven by the push on social media across Valkyries channels.
Objective
With tight timelines and an immense amount of excitement and pressure to get it right, the Warriors marketing team was tasked with naming and creating the brand identity for the newest WNBA team. Once the name and colors were decided, it was time to prep for storytelling and the public launch and unveil.
Strategy & Execution
Our brand launch was interesting in that it was 5:00am PT when the logo was first revealed on Good Morning America in New York, but the show does not air live in California. Knowing this, we had an all-out blitz on the newly minted Valkyries social channels, and our fans awoke to the exciting news and devoured all of the content.
Maybe even more impressively, the name, colors, and logo never leaked online, so we truly did break the news on social media for the modern sports fan.
Organizations
- Golden State Warriors
- Golden State Valkyries
Credits
Cristina Pandol
Executive Creative Director
Golden State Warriors
Blake Wilberding
Director of Production
Golden State Warriors
Zachary Gayer
Director, Social Media
Golden State Warriors
Hannah Avdalovic
Sr. Manager, Social Media
Golden State Warriors
Amy Thompson
Copywriter
Golden State Warriors
Jason Lim
Sr. Design Director
Golden State Warriors
Kyle Standiford
Senior Editor
Golden State Warriors
Will Rushton
Senior Editor
Golden State Warriors
Tom Frenette
Lead Cinematographer
Golden State Warriors
Kassidy Iwashita
Sr. Producer
Golden State Warriors
Chris Snellings
Editor
Golden State Warriors
Ryan Crum
Post-Production Manager
Golden State Warriors
Ryan McGinley
Videographer
Golden State Warriors
Janet Fong
Videographer
Golden State Warriors
Amanda Ray
Producer
Golden State Warriors
Victor Keys
Producer
Golden State Warriors
Saif Amath
Motion Graphics Designer
Golden State Warriors
Matt Maniego
Drone Operator
Golden State Warriors
Celebrate in NYC
Join us for the 7th Annual Hashtag Sports Awards™ on the evening of June 24, 2025 as we celebrate finalists and reveal the winners of this year's awards live during the show.
