Grady Jarrett: Year 10
The 7th Annual Awards
- Best Athlete Storytelling
- Best Documentary: Long-Form
ABOUT THIS ENTRY
After suffering a season-ending knee injury in 2023, Falcons defensive tackle Grady Jarrett returns to the gridiron for his 10th year. Through every step of the recovery process, Jarrett checks in to recount the moments that made up a decade with the Falcons organization and what a legacy in Atlanta means to him.
How does this represent "Excellence in Engagement"?
This project represents "Excellence in Engagement" by deeply connecting with fans through Grady Jarrett's personal and emotional journey. By offering an intimate look at his 10th season with the Falcons—highlighting his recovery from a season-ending injury and reflecting on his legacy—it fosters a powerful connection between Jarrett, the team, and the fans, creating a sense of shared experience and community. The use of multimedia content, including video and behind-the-scenes access, enhances the engagement by providing fans with exclusive, relatable insights into the player's perseverance and commitment.
Objective
For a decade, Grady Jarrett has stood as a cornerstone of the Atlanta Falcons. Hailing from Conyers, Georgia, he’s the epitome of what it means to be a Falcon. But after a devastating knee injury in 2023 cut his season short, the veteran defensive tackle faced the grueling challenge of rehab to just get back on the field for his 10th season. With every step of his recovery, Jarrett reflects on the defining moments that have shaped his journey and what leaving a legacy in Atlanta truly means to him.
With unwavering strength and a heart dedicated to giving back to the community that raised him, the Falcons' 2024 Walter Payton Man of the Year has become a role model for all who cross his path. To offer a glimpse into the journey of his year-long rehab and determination to return to the field, the Falcons' in-house video production team, editorial staff, and photographers followed Jarrett every step of the way, capturing the moments that not only rebuilt his body but reinforced his legacy.
Strategy & Execution
- Create strong, helmet-off content to showcase the athlete off the field.
- Resonate with fans of the team, and document Grady Jarrett's parallel journey of recovery to reach Year 10, but also all the moments that cemented his legacy.
- Produce quality longform video content to build our audience on YouTube, and an interactive experience on the website and app.
- Expand our reach to go beyond just NFL fans through multiple different mediums.
- Create a top of the line multi-media experience to tell Grady Jarrett's story successfully on several different platforms.
Organizations
- Atlanta Falcons
Links
Featured
- Grady Jarrett
Credits
Mark Whittingham
Digital Video Producer
Atlanta Falcons
Tori McElhaney
Senior Reporter
Atlanta Falcons
Austin Hittel
Sr. Director, Video Producer
Atlanta Falcons
Jenny Ross
Video Production Manager
Atlanta Falcons
Mick Hawkins
Freelance Video Producer
Jack Ozmer
Sr. Graphic Designer
Atlanta Falcons
Josh Kluchka
Creative Operations Manager
Atlanta Falcons
Roshni Hariharan
UI/UX Strategist and Developer
Atlanta Falcons
Elisia Landis
Digital Manager
Atlanta Falcons
Brandon Magnus
Sr. Manager, Photography and Digital Asset Management
Atlanta Falcons
Shanna Lockwood
Manager, Photography
Atlanta Falcons
Jay Bendlin
Team Photographer
Atlanta Falcons
Celebrate in NYC
Join us for the 7th Annual Hashtag Sports Awards™ on the evening of June 24, 2025 as we celebrate finalists and reveal the winners of this year's awards live during the show.
