Jacksonville Jaguars Throwback Launch
The 7th Annual Awards
- Best Short-Form Video
ABOUT THIS ENTRY
The Jacksonville Jaguars were excited to announce the launch of our Prowler Throwback uniforms for the 2024 season. The goal of this campaign was to create memorable experiences for fans, spark excitement, and drive revenue.
How does this represent "Excellence in Engagement"?
The Throwback Release represents an excellence in engagement by showcasing a significant boost in engagement across various platforms. This success is evidenced by a notable increase in social media followers, a rise in revenue, and a growth in impressions, all of which demonstrate the impact of the release on brand visibility and audience interaction.
Objective
The objective of this campaign was to create memorable experiences for fans, spark excitement, and drive revenue. By evoking nostalgia while also looking ahead to the future of the franchise, a strategy was developed to reach both day-one fans and newcomers, aiming to surpass anything the franchise has done before.
Strategy & Execution
We formed a team to develop a competitive brand strategy, utilizing fan feedback to differentiate ourselves from other clubs with unique throwback announcements. A special 'First Look' event was held at the Miller Electric Pro Shop to engage with fans, complemented by social media, web, and app platforms to educate and guide them. Additionally, influencer boxes were sent to nine key influencers, targeting both national and local media to broaden our reach. The key influencers included Ian Rapoport, Adam Schefter, Fred Taylor, Bucky Brooks, Maurice Jones-Drew, 1010XL, Action News Jax, First Coast News, and WJXT.
Organizations
- Jacksonville Jaguars
Links
Featured
- Andre Cisco
- Tyson Campbell
- Leon Searcy
Credits
Nick Birdsong
Director of Digital and Social Media
Jacksonville Jaguars
Devin Carvajal
Creative Content Manager
Jacksonville Jaguars
Everett Sullivan
Director of Creative Media
Jacksonville Jaguars
Aaron Berskshire
League Content Creator NFL
Jacksonville Jaguars
Charles Jordan
Manager of Social Media
Jacksonville Jaguars
Jasmine McCrawford
Director of Brand & Strategic Initiatives
Jacksonville Jaguars
Andre Cisco
Jacksonville Jaguars Safety
Jacksonville Jaguars
Tyson Campbell
Jacksonville Jaguars Cornerback
Jacksonville Jaguars
Leon Searcy
Jaguars Legend
Jacksonville Jaguars
Kylie Hall
PRI Productions
PRI Productions
Jauhna Smith
PRI Productions
PRI Productions
George Pellicer
Head Equipment Manager
Jacksonville Jaguard
Celebrate in NYC
Join us for the 7th Annual Hashtag Sports Awards™ on the evening of June 24, 2025 as we celebrate finalists and reveal the winners of this year's awards live during the show.
