Yahoo Fantasy Forecast
The 7th Annual Awards
- Best Betting or Fantasy Podcast
ABOUT THIS ENTRY
Yahoo Fantasy Forecast is the flagaship fantasy sports podcast for Yahoo Sports, an original fantasy sports pioneer. Running every weekday during the football season, the show delivers the booms, busts, fades, waiver-wire pickups and stats a fan needs to know to have a winning fantasy football season.
How does this represent "Excellence in Engagement"?
The mission at Yahoo Sports is to make sports fans smarter. It achieves this mission in part with podcasts such as _Yahoo Fantasy Forecast_, which delivers the expert analysis fans need to be smarter fantasy managers. But content is only as good as its distribution, so Yahoo Sports prioritizes building products that make it easier for fans to discover and consume quality content. For example, the newly-redesigned Yahoo Fantasy app features a prominent news tab that surfaces expert analysis and advice from Yahoo Fantasy analysts. Via the news tab, users can consume _Yahoo Fantasy Forecast_. This means they can get fantasy roster advice from Yahoo Fantasy experts in the very same app they use to set their line-ups. Of note, the app’s news tab has resonated especially well with users. In 2024, there was a 14% year-over-year increase in article views within the app. In an era of increasing media fragmentation, having a one-stop-shop where fans can both consume fantasy content and play fantasy sports is extremely valuable. It makes life easier for fantasy players and creates more engagement in the app, which is ultimately a win for Yahoo Sports and the advertisers that fuel its business.
Objective
When it comes to fantasy sports, knowledge is power. The more information a fan has, the more likely that fan will have a successful fantasy season. As an original fantasy sports pioneer with more than 25 years in the game, Yahoo Sports knows this well. That’s why it invests so heavily not only in building premium fantasy products, but also in delivering expert fantasy analysis. A pillar of this analysis is the _Yahoo Fantasy Forecast_ podcast. Running every weekday, the show delivers the booms, busts, fades, waiver-wire pickups and stats a fan needs to know to have a winning fantasy football season. The goal of this show is consistent with the broader mission at Yahoo Sports: make sports fans smarter. _Yahoo Fantasy Forecast_ aims to achieve this goal by pairing intelligent analysis with an accessible tone that can resonate with a wide range of fantasy players – from the beginner to the advanced.
Strategy & Execution
_Yahoo Fantasy Forecast_ blends passion, analysis, and data to make its listeners smarter fantasy players. Hosted by Yahoo Fantasy analyst Matt Harmon, the podcast airs five episodes a week to cover fantasy football from every angle. Each episode features a different Yahoo Sports fantasy or NFL analyst, which keeps the content fresh and gives listeners a reason to regularly tune in.
Mondays, Harmon is joined by Andy Behrens, the President of the Fantasy Sports Writers Association, to recap the NFL weekend. Tuesdays, the show has a two-way conversation with fans via its People’s Panic Meter segment, where Dalton Del Don reacts to listeners' panicked voicemails, video messages, and emails. Wednesdays are all about data, with Sal Vetri appearing to share the most important stats a fan needs to know for the upcoming weekend. Thursdays, former NFL scout Nate Tice breaks down X’s and O’s in the Fantasy Film Room segment. And Fridays, Behrens and Tera Roberts help listeners make their lineup decisions for the weekend.
With a diverse cast of experts, and distribution across Yahoo Sports channels and all major podcast and social platforms, Yahoo Fantasy Forecast achieves its goal of making a wide range of fans better fantasy managers.
Organizations
- Yahoo Sports
Links
Featured
- Matt Harmon
- Andy Behrens
- Dalton Del Don
- Nate Tice
- Tera Roberts
Credits
Collin Brennan
Producer
Yahoo Sports
Brett Rader
Producer
Yahoo Sports
Jason Jung
Graphics & Research
Yahoo Sports
Matt Harmon
Host & Analyst
Yahoo Sports
Andy Behrens
Fantasy Analyst
Yahoo Sports
Dalton Del Don
Fantasy Analyst
Yahoo Sports
Scott Pianowski
Fantasy Analyst
Yahoo Sports
Tera Roberts
Fantasy Analyst
Yahoo Sports
Nate Tice
NFL Analyst
Yahoo Sports
Sal Vetri
Fantasy Analyst
Yahoo Sports