When Pranksters Collide: How The Houston Texans’ Mascot TORO and Lindy and Jlo Broke the Internet
Most Creative Partnership with an Athlete or Influencer
Tampa Bay Buccaneers "Döner Kebucs"
Best Activation or Experience
Nissan Magnite CarJitsu Showdown
Most Creative Partnership
Butterfly "The Art of Table Tennis - A Tribute to Timo Boll"
Most Creative Partnership with an Athlete or Influencer
DoorDash College Football Campaign
Best College Sports Partnership
Easton Simpson x Atlanta Falcons
Most Creative Partnership with an Athlete or Influencer
Sports Illustrated x Dove: Sports reIllustrated
Best Youth Sports Partnership
The Unnoticed Sponsorship
Most Creative Partnership
Whirlpool x Premier Lacrosse League: Lacrosse on the River
Best Brand Partnership
Denver Summit FC’s CommonSpirit Performance Center
Best Women’s Sports Partnership
TurboTax x March Madness Reactive Social Program
Best College Sports Partnership
Notre Dame Global Partnerships and Teeling Whiskey
Best College Sports Partnership
adidas Football Festival: Winning Gen Z & Alpha on Roblox in FIFA Super Soccer
Best Gaming or Esports Partnership
Washington Capitals - The GR8 City Celebration
Best Activation or Experience
RO / Nightcap Outside
Best Brand Partnership
DoorDash - Paige Bueckers - Playa Society
Most Creative Partnership with an Athlete or Influencer
Washington Capitals & ACHA - Next Gen Collegiate Hockey Combine
Best Youth Sports Partnership
AUSL x MLB: Building the Professional Future of Softball
Best Women’s Sports Partnership
Schwein gehabt - Horror Game by Sparkasse
Best Gaming or Esports Partnership
Michael Phelps Teaches Ravens to Swim
Most Creative Partnership with an Athlete or Influencer
HexClad Presents Bronx Buds
Most Creative Partnership
Ally House at 2025 NWSL Championship
Best Activation or Experience
From Logistics to Lore: DHL x ESL FACEIT Group Turning Esports Fans into Future Talent
Best Gaming or Esports Partnership
Google "Pixel Cam"
Best Women’s Sports Partnership
NBA Future Starts Now x Nike
Best Youth Sports Partnership
Whirlpool x Premier Lacrosse League: Lacrosse on the River
Best Activation or Experience
Hexclad Presents Bronx Buds
Best Brand Partnership
Wizards Schedule Release Featuring Mentalist Christophe Fox
Most Creative Partnership with an Athlete or Influencer
NBA x Agent00
Most Creative Partnership with an Athlete or Influencer
Nationwide x NFL Tails & Touchdowns
Best Brand Partnership
TurboTax x March Madness Reactive Social Program
Best Brand Partnership
Davante's House
Best Activation or Experience
DoorDash - The Bag Lab at NBA All-Star 2026
Best Activation or Experience
ALL IN. ALL COVERED. Statewide Helmet Initiative
Best Youth Sports Partnership
Falcons Haus presented by Airbnb
Best Activation or Experience
SailGP's Chief Hype Officer: DJ Khaled
Most Creative Partnership with an Athlete or Influencer
Big 12 Conference x PayPal
Best College Sports Partnership
DICK’S Sporting Goods' Greatest Wrapper in the Game
Most Creative Partnership with an Athlete or Influencer
New York Jets x Parmigiano Reggiano
Best Brand Partnership
Schwein gehabt - Horror Game by Sparkasse
Best Activation or Experience
Google "Pixel Cam"
Best Activation or Experience
The Recyclosaur, Presented by GFL Environmental & the Toronto Raptors
Best Activation or Experience
Bussin' With The Boys x Ro Sparks
Most Creative Partnership with an Athlete or Influencer
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