The 4th Annual Awards
2022 Shortlist
Congratulations to the nominees of the 4th Annual Hashtag Sports Awards on their excellence in engagement, as selected by The Engagement Academy of Sports Entertainment.
The winners of this year's awards will be announced live on July 12, 2022 in Las Vegas.
Brands & Partnerships
View the 2022 award winners.
Best Brand Experience or Activation
Tailgate Trivia: Jersey Mike’s Scores Big with NCAA Fan Engagement
Genius Sports
Momentum Worldwide
NBPA 450 Gives: It's Better to Click & Receive
THINK450
NBA
EA Sports
American Express x NBA 2K Experience
Momentum Worldwide
Best Brand Sponsorship
EA SPORTS & Sheffield F.C. - The F.O.A.T.
Jung von Matt SPORTS GmbH
Rapid Peaks
Algorand x Drone Racing League Sponsorship
Drone Racing League
Volkswagen: FC Bayern World Squad
Jung von Matt SPORTS GmbH
Oakland Forever presented by Rakuten
Rakuten
McDonald's Germany: #50for50: Germany's Longest Sponsorship Contract
Jung von Matt SPORTS GmbH
Most Creative Partnership
The Sheriff Returns: Peyton Manning, A Madden Ratings Adjustor Story
NFL
Volkswagen: FC Bayern World Squad
Jung von Matt SPORTS GmbH
Chicago Bulls
Los Angeles Rams
Leeds United FC
#NFLTwitter - Tweets on the Roof
Most Creative Partnership (With an Athlete or Influencer)
Momentum Worldwide
Stephen Curry NBA 3pt Record Celebration
Rakuten
Jalen Ramsey x Porsche Mariachi Arrival
Los Angeles Rams
Team ULTRA Pack - Greatest Comeback
Dinner Party
Los Angeles Rams
NBPA 450 Gives: It's Better to Click & Receive
THINK450
Best Women’s Sports Partnership
Google Champions Women’s Sports with the WNBA and ESPN
#ForTheW WNBA & Twitter Sports Dynamic Hoodie
HighlightHER
Playa Society x WNBA - Powered by Who We Inspire
Playa Society
The Players' Tribune, DBLTAP & DoorDash
The Players' Tribune
Women’s International Champions Cup Best XI Presented by Ally
Relevent Sports Group
Content
View the 2022 award winners.
Best Athlete Storytelling
Ryan Shazier's 50 Phenoms: Stories of Triumph
UPMC
Rapid Peaks
Leading Sports Brand Overtime Launches O Films Presented by GMC
Overtime & GMC
The NFLPA + OneTeam Partners Present: #AthleteAnd
NFLPA
The Players' Tribune & TurboTax & Roku: How It Happened
The Players' Tribune
LA Clippers
Best Branded Content or Series
Volkswagen: FC Bayern World Squad
Jung von Matt SPORTS GmbH
Denver Broncos
Madison Square Garden Sports Corp.
Ultimate College Football Road Trip Sponsored by Dos Equis
FOX Sports
Terance Mann's Evolution In Style
LA Clippers
TAUBLIEB Films
Best Life or Legacy Tribute
NBA
FOX Sports
Remembering the Life of Demaryius Thomas
Denver Broncos
Paul Rabil's Retirement Ceremony
Premier Lacrosse League
NBA Flashback: Wilt Chamberlain's 100-point Game
iHeartPodcasts & NBA
Stephen Curry 'The Greatest' Three-Point Record Tribute
Golden State Warriors
Best Original Content or Series (10 min+)
Religion of Sports
ESPN
Fubo Sports Network
Barstool Sports, SMAC Productions
Religion of Sports
FOX Sports
Best Original Content or Series (Under 10 min)
Minnesota Vikings
"Peyton the Intern: Broncos' 2021 Schedule Release video
Denver Broncos
Green Screen Guy: Frankie LaPenna x NFL x Ravens
NFL
Best Sports Podcast
Religion of Sports
Fubo Sports Network
Stacking Pennies with Corey LaJoie
NASCAR
Religion of Sports
Just Women's Sports
FOX Sports
Best Use of Fan-Generated Content
Chicago Fire FC
100k Cams: The Busch Light Clash at The Coliseum
NASCAR
Twitter Tribune / #FrontPageTweets
EA SPORTS & Sheffield F.C. - The F.O.A.T.
Jung von Matt SPORTS GmbH
New Jersey Devils
Best Women’s Sports Content
Women Should Be Celebrated Every Day
Bleacher Report
Google Champions Women’s Sports with the WNBA and ESPN
Just Women's Sports
Women’s International Champions Cup Best XI Presented by Ally
Relevent Sports Group
Religion of Sports
New York Jets #EmpowHER Docuseries
New York Jets
Emerging
View the 2022 award winners.
Best Engagement Through NFTs or Digital Collectibles
NBA All-Star 2022 Shoppable Citywide Art Gallery
NBA
WWE
Fan Controlled Football + Ballerz NFT Collective
Fan Controlled Football
Sorare
Fanaply
Best NIL Program (Brand, Agency or Tech)
WWE
Team USA's Athlete Marketing Platform (AMP)
USOPC / USOPP / LA28
Candy Digital
Playmaker
Fanatics College NIL Jersey Program
OneTeam Partners & Fanatics
ENTERTAINMENT
View the 2022 award winners.
Best Engagement Through Esports & Gaming
Erste Group Bank - Esports Doomsday
Jung von Matt SPORTS GmbH
The Players' Tribune, DBLTAP & DoorDash
The Players' Tribune
McDonald's Germany: Sub Bomb Delivery
Jung von Matt SPORTS GmbH
Halo Championship Series Raleigh Kickoff Major 2021
Esports Engine & Vindex
PepsiCo
LaLiga All-Star Gaming Challenge Presented by Verizon
LaLiga
Best USE OF MUSIC OR POP CULTURE
Quad Media, Inc.
Leylah Fernandez x Ted Lasso "Believe"
USTA
Bleacher Report
Fan Experience
View the 2022 award winners.
Best App or Mobile Experience
B/R App - The No. 1 App in Sports
Bleacher Report
FOX Sports
Houston Texans Bring Arena Activations to Mobile and Mobile to Arena Activations
Houston Texans & Judo
The 2022 Pepsi Super Bowl Halftime Show App
PepsiCo
Monterosa
Atlanta Falcons Turn to Personalized Content to Innovate Their Mobile App Gameday Experience
Atlanta Falcons & Judo
Best Broadcast or Stream Experience
How the Detroit Lions Monetized the NFL Draft
Tagboard
NBA HooperVision - NBA League Pass Alternate Stream
NBA
The Mobile Tech Powering Youth Sports Streaming
GameChanger
NLL
Best New Fan Experience
Sorare
Yahoo Fantasy Sports
Brooklyn Nets
2021 World Series - Flippin’ Bats - Ben Verlander
FOX Sports
Chicago Bulls
Best Use of Technology
DRL: Redefining Sports Entertainment
Drone Racing League
WWE
AI-Automation to the Ball Park
Pixellot
Powering Immersive Broadcast Experiences
Second Spectrum by Genius Sports:
Atlanta Falcons Use Flexible Technology to Advance Fans’ Gameday Experience
Atlanta Falcons & Judo
An Audience Engagement Platform Activating Audiences
LiveLike
Impact
View the 2022 award winners.
Best Engagement for Good
Jung von Matt SPORTS GmbH
NFLPA
McDonald's Germany: #50for50: Germany's Longest Sponsorship Contract
Jung von Matt SPORTS GmbH
Arizona Coyotes
USA Football's Heart of a Giant presented by HSS and the NY Giants
Hospital for Special Surgery
NBPA Refurbishment of Rucker Park, Harlem
NBPA
Diversity, Equity & Inclusion in Sports
Devils Make Impact Through Buy Black Campaign
New Jersey Devils
Volkswagen: FC Bayern World Squad
Jung von Matt SPORTS GmbH
Google Champions Women’s Sports with the WNBA and ESPN
BODYARMOR LYTE and Naomi Osaka "LYTE Up the Courts"
BODYARMOR
GUT
Arizona Coyotes
Excellence in Black Storytelling
Black Girl Fly - Turner Sports' "The Arena"
Bleacher Report
Arizona Coyotes
Chicago Bulls
Black Fives Foundation Partnership
Big EAST Conference
Outstanding Social Justice Initiative
National Basketball Social Justice Coalition
Ballengee Group & BreakingT
Excellence in Multicultural Storytelling
NLL Unites: Every Child Matters
NLL
LaLiga North America's Multicultural Content Strategy
LaLiga
Marketing & Campaigns
View the 2022 award winners.
Best Social Media Campaign
EA SPORTS & Sheffield F.C. - The F.O.A.T.
Jung von Matt SPORTS GmbH
NFL
NBA
FOX Sports
NASCAR
Chase Center Recreates Game Experience on Social Media During Fanless Season
Golden State Warriors
Best Integrated MARKETING Campaign
iFOLIO and the*gameHERs Fly Beyond Community Goal for App
iFolio
NFL Super Bowl LVI Campaign | Bring Down The House
NFL
Modelo x Atlanta Hawks Hoops Program
Cogent World
Blue Wire Podcasts
The Players' Tribune & Spinbrush: The Power of the Spin
The Players' Tribune
NBA
View the 2022 award winners.
Best in Graphic Design
Chicago Bulls
US Open 2021 Tournament Creative
USTA
2022 NBA All-Star Announcement
NBA
PLL
Embrace and NBA All-Star Campaigns
Brooklyn Nets
Best Use of Live Video
House of Highlights
Jung von Matt SPORTS GmbH
2021 World Series - Flippin’ Bats - Ben Verlander
FOX Sports
Next Gen Roval Test - Live Show
NASCAR
Best Use of Motion Graphics or Animation
Chicago Fire FCs
NFL Pro Bowl Takes Over Las Vegas: Drone Edition
NFL
The Players' Tribune & Roku & TurboTax: How It Happened
The Players' Tribune
GUT
Green Screen Guy: Frankie LaPenna x NFL x Ravens
NFL
NBA
EA SPORTS & Sheffield F.C. - The F.O.A.T.
Jung von Matt SPORTS GmbH
There's No Place Like Sports on Instagram
ESPN
TikTok
NBA
@cbssports on TikTok - Reimagining Storytelling in Sports
CBS Sports
NASCAR
Drone Racing League
Golden State Warriors and Chase Center Celebrate "Klay Day"
Golden State Warriors
NBA
The (Twitter) King of Sportsbooks
BetMGM
Seattle Mariners
YouTube
Volkswagen: FC Bayern World Squad
Jung von Matt SPORTS GmbH
Golden State Warriors Have Record-Breaking Year on YouTube
Golden State Warriors
Team Whistle
Going Viral: The Success of the 2010 Metrodome Roof Collapse Anniversary Video
Minnesota Vikings
Sports Betting
View the 2022 award winners.
Best Sports Betting Content
VSiN, The Sports Betting Network
VSiN
Bleacher Report
IMG ARENA
Playmaker Sports Betting Content
Playmaker
Best Sports Betting Partnership
FanDuel is Leading the Charge for Women in Sports Betting
FanDuel Group
BetMGM and Buffalo Wild Wings: Betting Is Better at B-Dubs
BetMGM
Ride With Presented by Betfred Sports
The Game Day
FanDuel's Iconic Partnership with Pat McAfee
FanDuel Group
Best SportsBOOK
Barstool Sports
Elevating the Sports Betting Experience
FanDuel Group
Fubo Sportsbook: The Future of Sports Wagering
Fubo Sportsbook
Special Achievement.
View the 2022 award winners.
Engagement Executive of the Year
Next Up Award
Outstanding Intern Contribution
SOCIAL MEDIA TEAM OF THE YEAR
Overall Excellence.
This prestigious honor is given to the organization with the highest rating across all categories to reflect industry-wide excellence in engagement on all platforms and projects.
View the 2022 award winner.
Outstanding Achievement in Overall Engagement for an Organization
Inspired to Enter Work?
Entries to the 9th Hashtag Sports Awards will open in October 2026.
Sign up below for announcements, including webinars, case studies, podcasts, and the prestigious shortlist of nominations.
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